To enhance the popularity of underwear franchise stores, we must first know what the target market is the store, the target customers and who are the people who shop to shop, which involves the positioning of the store. If even those who will patronize the store are not clear, to enhance popularity is simply nonsense.
Each lingerie brand has its positioning, such as star-rated hotel positioning is the government leaders, enterprises and managers, foreign guests, successful people, etc., while the general restaurant positioning is the popular type, mainly in the face of wage earners, students, etc. , The two sides will naturally enhance the popularity of measures vary widely.
Han Lyle underwear brand that to enhance store popularity first of all should be combined with the actual situation of the store, where the community residents income status, spending habits, buying methods to investigate and determine the positioning of the store. If the store is positioned as a medium or low grade, it should be dominated by middle and low grade commodities, mainly in the face of salaried clan, student clan, migrant workers and so on. For the high-consumption "white collar" clan, they will not have to spend any energy or even give up. Maternal and child health care products store's main customers are married women, consider ways to enhance the popular, they should focus on the offensive of these people.
South Korea's Shaanxi Baoji franchise stores
Underwear affiliate shop only clear positioning, in order to better understand the needs of consumers, and better meet the target customers, so as to win their favor. Otherwise, grabbed eyebrows beard, in the end can only be "empty bamboo basket water."
1, for the convenience of customers shopping, create a good store environment
The relevant theoretical studies show that more than 70% of the customers purchase behavior is in the store temporarily decided. Optimize the underwear store franchise store environment can not only attract more customers, you can also stimulate customer purchases, is an effective way to enhance the popularity.
2, to be reasonable on the product display
To arrange a comfortable shopping environment, as large as the entire business lobby of the overall style and layout, as small as the placement of each kind of goods, must meet the customer shopping psychology. Product price tag believe that many people go shopping when the mall because of the price tag is unknown and experienced troublesome experience, so every piece of the store must be clearly marked price, it is best marked in the top left of the underwear products, so that customers at a glance, Do a good job of "budget."
3, set up customer rest
In the same year, "Asia" opened up a dedicated venue on the first floor of the shopping area and set up full-time staff to launch the "baby entertainment" and "men's lounge." The former take care of children for shoppers free of charge and the latter take care of their escorts for women who have shopping addiction. The mall's intentions can be described as good, service attitude is heartfelt. General underwear stores do not have the strength to provide specialized venues, but a chair or a cup of boiling water should be essential.
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Shandong Yidai Yilu Renewable Resources Co., Ltd. , https://www.ydylusedclothing.com