Wenzhou officially started construction of an international footwear e-commerce theme shopping mall. It is reported that the “Wenzhou (International) Footwear E-Commerce Theme Mall” project jointly developed by the Wenzhou Leather Industry Association and Zhejiang Shida Li Shoes Co., Ltd. has obtained Chinese leather. The association passed and approved. At present, the project has started construction and is scheduled to be put into use in September next year.

Xie Yufang, executive vice president of the China Leather Association and executive chairman of the Wenzhou Shoe Industry Association, told reporters that “Wenzhou (International) Footwear E-Commerce Theme Mall” is the first international e-commerce theme store in China.

According to reports, “Wenzhou (International) Footwear E-Commerce Theme Mall” is located in the Zhejiang Shida Li Shoes Co., Ltd. at No. 38 Block of “China Shoes Capital” Industrial Park in Shuangyu Town, Lucheng District. The project is an important supporting project for the development of the “Chinese shoes capital” Wenzhou shoe industry supported by the Wenzhou municipal government. It covers an area of ​​90 acres and a total construction area of ​​160,000 square meters. It integrates product design research and development, brand display and release, and footwear. The wholesale market, e-commerce and other functions are integrated.

Xie Yufang believes that the completion of the project will provide a more complete supporting service for the development of the city's shoe leather industry, improve the industry service level and the core competitiveness of the footwear industry, and inject new vitality into the development of China's footwear capital. The future of shoes is all new and brilliant.

Wenzhou Children's Shoes Chamber of Commerce was established to set up children's footwear companies to move forward. After nearly half a year's preparation, the Wenzhou Children's Shoes Association was formally established on August 30th. Wenzhou Children's Shoes was marching forward. Chairman Yang Shichen of Forest King Footwear Co., Ltd. was elected president of the chamber of commerce, Ye Shaozhong served as Secretary-General of the Chamber of Commerce, and more than 200 children's shoes and related companies became the first members.

In "China Shoes Capital" Wenzhou, there are not only the "China Shoes are Phase I, Phase II, and Phase III" of Shuangyu, Longwan Women's Shoes Base, Yongjia Men's Shoes Base and "Rui'an Casual Shoes, Rubber Shoes, and Work Safety Shoes Base", but also Wenzhou children's shoes have also been well-known, Wenzhou children's shoes had the highest peak in the national market has a 70% share, and Guangzhou, Quanzhou, said the three major domestic children's shoes manufacturing base.

Yang Shichen introduced that at present, there are more than 600 enterprises that produce children's shoes in Wenzhou, employing more than 100,000 employees and an annual output value of more than 100 billion yuan. The products are sold at home and abroad. However, in recent years, the market competition has become fierce. In the face of the rise of children's footwear enterprises in Fujian, Pujiang and Wenling, the market share of Wenzhou's children's footwear market has been increasingly divided. The development of Wenzhou children's footwear enterprises has become increasingly difficult.

In order to reshape the "Wenzhou Children's Shoes" regional brand and consolidate and develop the traditional industries, more than a dozen Wenzhou children's shoes enterprises brewed in early March this year to initiate the establishment of the Wenzhou Children's Shoes Chamber of Commerce. On August 30, the Wenzhou City Children's Shoes Chamber of Commerce, approved by the Wenzhou Federation of Industry and Commerce, held an inaugural meeting.

Li Weijuan, chairman of Zhejiang Leather Industry Association, who came to Wenzhou to attend the inauguration ceremony of the Wenzhou City Children's Shoes Chamber of Commerce, expressed optimism for the development prospects of the Wenzhou children's footwear industry: “There are 400 million children in China from infants to 16 years old, of which the urban children population is 140 million. There are 260 million people in rural areas. Children's shoe companies have a lot of room for development."

At the inaugural meeting, Li Weijuan also suggested that Wenzhou children's shoes enterprises should handle the relationship between the main business and diversification, and must start from the fundamentals and develop the main business. At the same time, we must also deal with the relationship between homogenization and differentiation, as well as handle the relationship between quality and quantity, and make good shoes that are comfortable and comfortable.

Yang Shichen stated at the inaugural meeting that the Chamber of Commerce will strengthen the construction of industries and regulations, organize and establish industry resource sharing platforms, start the regional brand of “Wenzhou Children's Shoes”, and build a bridge for communication between members and related departments, so that the Wenzhou children's footwear industry A better direction of development.

Shooting shoes network "hunting": the field of shoes or the emergence of new pop platform on September 3 news, "the fourth Gulang Ting Tao Internet retail summit forum" was held in Xiamen, it is worth noting that is a shot shoes network "Hunting" ads have caused the industry to shake up. Cai Xinhua, deputy director of the shoe network, said at the meeting, shoot shoes network will be launched in September.

The face of the shoe network for the foreshadowing of this big move, the industry has two main speculations: the completion of a new round of ** or will launch an open platform.

Footwear b2c has not developed smoothly in the past 1 year. It is not easy to buy tepid goods. Orders and traffic volume gradually become colder. Letao’s channel development has been hindered from launching its own brand, and Sneakers.com continues to expand its supply chain. At the same time, it was reported that the company’s senior officials had been in intensive contact with vc.

According to industry insiders, it is highly probable that there will be a new round in the second half of this year. It is understood that the shoe-shoe.com had previously gained investment from Goldman Sachs and Hainer Asia's two well-known investment banks in the cold winter of capital, but in the current period of fierce competition in the vertical field, more blood transfusion packages than their counterparts will come to the end.

The person in charge of the shoemaking network had publicly stated that the shoemaking network has the ability to go deepest and farthest in the vertical industry.

The above ** message was not confirmed, but some sellers said that the shoe network may be planning a large open platform. According to the seller's remarks, there is news that the shoes network is attracting low-key businesses to settle in, and before the end of the year can be free to enter.

Persons familiar with the shoe-shoe network said that the shoe-shoe network has such a strength to a certain extent, relying on the geographical advantages of Shishi Garment City and Jinjiang shoes, rich shoes and shoes resources to the shoe-making network in the supply chain and brand have a certain help. And more than 5 million shoe buyers are enough to support an open footwear platform.

According to a seller of shoes, the website has been improving its technical capabilities and data analysis capabilities over the past year. In order to give the merchants some marketing support and drainage.

It is reported that at present, the vertical b2c of the domestic launch of the open platform is still a minority, but from the experience of some previous trials, the vertical field b2c has been good on the basis of building a certain threshold to seize market opportunities in advance.