May 22, hosted by the Shishi People's Government, China Leather Association, Fujian Jinmao Wang Shoes and Clothes Products Co., Ltd. hosted the "Focus on the main force of the brand" 2009 (Shishi) China's casual shoes brand development summit forum in the "Chinese casual wear Famous city "lions held. Long Yongtu, Secretary General of BFA, Vice Chairman of China National Light Industry Council, Honorary President of China Leather Association Xu Yong, Brand Consultant of CCTV, First Person of Chinese Brand, Professor Li Guang-Dou, Deputy Director of Quanzhou Municipal People's Congress Standing Committee and Secretary of Shishi Municipal Committee Huang Yuan Shui , Chen Rongzhou, deputy mayor of Quanzhou City, Shishi City Mayor Huang Nankang attended the forum. Long Yongtu delivered a keynote speech: Challenges and Opportunities brought by Economic Crisis to China's Economic Development; National Macro-economic Environment and Enterprise-owned Brand Building under Economic Crisis. During the forum held, also held Jinmai Wang Footwear Industrial Park relocation celebrations and visits. Affecting the global economic crisis, affecting people's consumer confidence and the confidence of many enterprises in their development. In order to ensure that our economy can get out of the crisis as soon as possible, the CPC Central Committee and the State Council have put forward the guideline of "maintaining growth, ensuring the livelihood of the people and ensuring stability", as well as guiding the public opinion in boosting confidence and fighting the crisis. As a labor-intensive leather shoes industry, especially in the recent rise of the Shishi casual shoes industry, how to continue the sustained growth momentum in the context of the economic crisis, how to stop the export, weak domestic sales under the harsh environment do a good brand promotion How to realize the strategic upgrade of casual shoes brand in the national strategic level of independent innovation and independent brand and eventually become the focus of attention both in government and enterprises through the formation of a brand-centered casual shoes industry cluster effect in Shishi. The forum set the tone of "focus on the future of the main force of the brand" is made after a comprehensive analysis of the current economic and social environment and the actual development of enterprises. "Focus on Brand" is the core issue of China's casual shoes brand summit forum. It is a long-term strategy for the government to guide enterprises to actively cope with the financial crisis and a strategic center of gravity for enterprises to create sustainable core competitiveness. Forum organizers hope that through the participation of all parties involved in forum leaders, associations, well-known entrepreneurs, the marketing of the actual elite and experts and scholars exchange of views and experience communication, re-awakening more business understanding and emphasis on the operation of the brand to accelerate the promotion of casual shoes Industry to a higher level of development. "Powering the Future" is the direct manifestation of the strong confidence shown by both parties and government through this forum, in line with the current public opinion-oriented, to bring the strongest confidence and encouragement to enterprises and individuals in the upstream and downstream of the casual shoes industry chain under the impact of the economic crisis Passion Confidence is more important than gold. Forum organizers hope that through this forum participants from all walks of life in the international environment, government policy, market development, business experience and other aspects of the post-crisis era of market opportunities and future prospects, so that the majority of business owners to "force the future" confidence And determination, scientific development, full development.