Compared with Valentine's Day and Mother's Day, the "Father's Day", which has not been seen by the businessmen in Beijing for a long time, has been upgraded from "treatment" this year. Although this is the "Father's Day" this Sunday, but some shopping malls half a month in advance to start a new family affection offensive, the main business district last week have appeared in the Father's Day promotion billboard. "Promotional off-season Well, there is always a promotion by the head is good, early sales directed at customers as early as possible," a mall planning department told reporters. This morning, the reporter saw in the Blue Island Building, the mall promotion flagship "Thanksgiving & Love", there has been a strong family promotion taste. Not only the East District 2 Men's District Younger, Goldlion, along the United States, according to the text, Montagut, St. Paul and other brands have joined the discount ranks, and even digital cameras, health bed products also catch a promotional car. Marketing Manager Wu said that every year, Father's Day, there will be consumers to choose gifts to his father, of which men's T-shirts, ties, leather goods, etc. are hot, "these two days to come to pick his father, the purchase of gifts customers A lot more than usual, some men's products sales have been 10% increase. " "Now from the golden nine silver ten 'sales season there are three or four months until the National Day, the middle basically no' big promotion ', so the business is not usually important Father's Day also included in the promotion focus' , A mall official said. Reporters also noted that, despite the Father's Day promotion, but some women's and women's shoes discount than some men's goods still large. Most businesses think this phenomenon "normal." Marketer Mr. Leung said that the general shopping mall customers sixty or seventy percent of women, and even many buyers of men's goods are also wives, daughters, etc., so take the opportunity to promote the sale of women's goods through the name of Father's Day, earn money is a business woman smart Where.