Since 2000, China has experienced a stage of rapid development of informationization. No matter whether it is clothing, food, shelter or transportation, information-based services are indispensable. Even the vast majority of social activities depend on the establishment of network informationization. In the past, the main method of corporate marketing is to speak for the product, through a variety of media, to the maximum extent to allow consumers to understand the brand, understand the product. But now it is not only traditional marketing can win, due to changes in social models, word of mouth marketing has become one of the major marketing tools, KUGER Guge brand home service is one of the advocates.
Dare to walk in the forefront of marketing KUGER Guge, very optimistic about word of mouth marketing brand promotion, bid farewell to the party when engaging in publicity, through WeChat, microblogging and other social networks organized word of mouth marketing activities, with the spread of the virus so that people Initiative to recommend products to people who know, but lower than the traditional marketing input, output is even higher.
Customer word of mouth marketing, mainly through a series of social networks, which gives businesses a visual perspective to reach consumers. Some people may say that word of mouth marketing to waste a lot of time, manpower, material and financial resources, but the marketing effect is not obvious, the initial cost is too high, the late return is too low, not suitable for corporate marketing.
Gu Ge does not agree with this view, adhere to the social network-based word of mouth marketing, not as an advertisement to social, but as a way to interact with customers, even if the results can not be seen in the short term, will not give up reputation marketing strategy.
As Reese Davis thinks, the most successful word-of-mouth marketing is to treat customers as ambassadors, give them special permissions, and get them into contact with products or company executives for what they are interested in. Sounds like a lot of work, but it's worth it. He said: "This may increase the human cost of word-of-mouth marketing, but you do not spend any advertising costs, so that is enough to make up for the cost of manpower."
Word of mouth marketing is now Guge's new marketing tools to provide good sharing, visual effects, humorous and can express a unique view of the content, in a simple interaction, to enhance consumer understanding of the ancient grid, enhance customer-to-brand loyalty. Good word-of-mouth marketing, for the development of corporate brand is without any harm.
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