"The global economy is in a L-shaped turnaround or U-shaped turnaround, the apparel industry may shrink, but it will never fall. More importantly, China's particular national conditions are likely to fall into recession all over the world The first recovery in the slough of the crisis, controversy, wait and see, the hesitancy caused by the crisis of confidence is the special market opportunities for the apparel industry.Choose to avoid or choose to reverse the trend, the decision of a clothing brand in the market recovery period Is unable to follow up or energetic pioneer force. "Into the never-puzzled" BBLLUUEE pink blue, "Li Feiyue, general manager with unique passion for the" BBLLUUEE pink blue "contrarian flying in 2009 do The same interpretation. "Not only for the blue, for the entire apparel industry, this is a special period full of challenges, but also a strategic period full of opportunities." Well, this set up three years of women's business, in such a special Period, in the end how contrarian, fierce battle terminal? Seize the opportunity to speed up the direct marketing layout "BBLLUUEE pink blue" venture on the first day to determine: arduous pioneering, direct marketing based on joining, simultaneously join, the steady development of the strategic direction. Three years, "BBLLUUEE pink blue" has always attached importance to the establishment of direct management system. In 2006 and 2007, "BBLLUUEE Powder Blue" added an average store every month. After the financial crisis in 2008, "BBLLUUEE Pink Blue" marketing team found that due to the impact of market confidence, the brand resources of shopping malls are decreasing, the resources of street shops are increasing, and the cost of entering the mall and the rent of street shops also decrease slightly. After careful analysis, they decided to accelerate the pace of direct sales. In 2008 to expand the direct sales store is doubled in 2007, the first half of 2009, the newly opened "BBLLUUEE pink blue" direct sales stores in 2008 exceeded the number of direct sales outlets throughout the year. Today, three years of "BBLLUUEE pink blue" already has 65 outlets. This has opened 65 outlets is the foundation of the blue market network system, is the product information feedback base pink blue, pink blue marketing personnel training base is pink blue stable cash flow and reliable source of profit base. ... Gradually improve the direct management system, to calm the crisis of pink and blue laid a good foundation. Continuing Exhibition and Enlarging Brand Awareness In early 2008, the apparel industry was brought into the advantageous traditional industries supported by Shenzhen Municipality. BBLLUUEE Powder Blue seized the opportunity to launch a brand promotion strategy combining print media, online media and exhibition. July 2008, it is the tense period sweeping the financial crisis, "BBLLUUEE pink blue" decisively exhibitors "Eighth China (Shenzhen) International Branded Apparel Fashion Fair." At the show, "BBLLUUEE pink blue" has become the focus of peers and franchisees nationwide. In 2008, "BBLLUUEE Pink Blue", confidently confronted with the financial turmoil, achieved a rapid 152% growth. In early 2009, faced with the tough economic situation, "BBLLUUEE Powder Blue", set up less than three years ago, decided to exhibit at "China (Beijing) International Fashion Fair." This is the first time for "BBLLUUEE Powder Blue" to participate in "China (Beijing) International Fashion Fair" which is honored as "the first exhibition of China's garment industry". The first time exhibitors, they won more than 210 square meters of booth. At such times of crisis large-scale exhibitors, many Shenzhen counterparts are not understandable, but Mr. Li Feiyue full of confidence. "The harsher the hour, the more opportunities for a robust, emerging brand." "The maturity of a large number of established brands to avoid serious competition, but to give emerging markets more market opportunities." Beyond the "BBLLUUEE pink blue" team is expected, the Beijing exhibition harvest much higher than expected. "BBLLUUEE pink blue" with the Beijing show "blue shock wave" began their walk out of the South, towards the country's strategic promotion. Beijing Exhibition back, "BBLLUUEE pink blue" and non-stop preparation for July of the Ninth China (Shenzhen) International brand clothing and Fashion Fair. This time, they won more than 220 square meters of booth. Beijing Exhibition, Shenzhen Exhibition, Media Mix Promotion - Promoting the brand with the help of the exhibition and media contrarian became the most important strategic decision of 2009 for "BBLLUUEE Powder Blue" team. Emphasis on terminal management, the establishment of an internal training system With the rapid expansion of direct sales stores, exhibitions and media to attract a large number of customers to join, "BBLLUUEE pink blue" has begun to take shape in the market. The face of 65 outlets and more than 220 stores consisting of more than 280 terminal sales network, "BBLLUUEE pink blue," the urgent need for strong support for the terminal. While improving customer service management and strengthening market inspections and guidance, "BBLLUUEE Powder Blue" quickly supplemented the Direct Steering Department and joined the urgent shortage of personnel of the Supervisory Department and set up the company's internal training center and Changsha Branch and Suzhou Branch Long-distance training base. To avoid the appearance of trainers outside the warm atmosphere, listening excited, watching the move back to the situation can not move, "BBLLUUEE pink blue" based on the company's internal marketing manager, supervision, display division jointly set up a "pink blue training center" . "BBLLUUEE Powder Blue" training content comes from daily work practices of internal trainers and upholds practical, practical and actual principles. Through the establishment of training system and nationwide output of training contents, it provides a powerful terminal marketing network for gradual expansion. Support support. Over the past three years, "BBLLUUEE Powder Blue" has continuously groped and summarized its experience from its direct sales management system. It strives to establish a training and mentoring model rooted in its direct sales management system and tries to transfer the experience of its direct management system to franchise stores through its internal training as soon as possible. To achieve direct sales and franchise stores to enhance the quality of the terminal. Reserve Talent and Improve Internal Management in an All-Round Way "The financial crisis has made the market look sluggish but good companies and good brands are still growing. The financial crisis is challenging for those brands that lack competitiveness, and for those who are better prepared and risk-resisting Strong enterprises, it must be an opportunity. "There are opportunities in the crisis, but opportunities are often, and can grasp the opportunities of the business is small. In 2009, "BBLLUUEE Powder Blue" introduced "human resources" project to perfect enterprise structure, reserve talents and train talents so that "physical strength" can only take the lead when the market picks up. Therefore, when many companies are laying off people, "BBLLUUEE pink blue" is recruiting talent at a high salary. According to Li Feiyue, it is the foundation of "BBLLUUEE Powder Blue" that sustainable development of any market conditions can be achieved by talents reserve, personnel training, internal strength improvement and overall improvement of internal management through talent upgrading during the crisis phase. Optimize the design team, and gradually improve the product "positioning accuracy, design innovation and market demand is the combination of products is the lasting vitality of women's brand." Speaking of "BBLLUUEE pink blue" products, both general manager and design director of Li Fei Yue full of confidence . He has been a director and host of piano teachers and TV stations for 10 years. Later, he started to study costume design based on the love of fashion and runs a clothing sales company with nearly 10 brands. In early 2006, Li Feiyue, who was full of passion and dream about clothing, founded Shenzhen "BBLLUUEE Powder Blue" brand. The entrepreneur familiar with apparel sales and apparel design talent started his journey with his partners to create the "BBLLUUEE Pink Blue" fashion empire. "The design team emphasizes the ability to complement each other, full cooperation.Every designer is encouraged to adhere to the basic positioning of the pink blue bold innovation based on the encouragement of every designer to find their own professional design direction, such as sweater design, dress Design, jewelry design, etc. In this way, the professional team of blue-pink design division of labor is clear, there is a strong sense of innovation and collaboration.Design director and core designers six times a year nationwide market research and fashion trends verification, four times a year Europe, Japan, South Korea, Hong Kong feel the latest fashion trends. "Li Feiyue design team building quite experience. "Color and diversity are the unique competitiveness of the blue powder. 3 years of practice, the blue powder products identify their market positioning: the color of the product integration of the bond, in the classic elegant femininity based on the coexistence of multiple design styles. This style is not flagrant but always has a sustained market tension. " Three years of hard work, three years of tempering, three years of precipitation. "BBLLUUEE pink blue" experienced a good period of industrial restructuring in Shenzhen survived. "BBLLUUEE pink blue" experienced steady development of the financial crisis. We have reason to believe that experienced "BBLLUUEE Powder Blue" will have a brighter and better tomorrow!