Italian women's brand Duna Weiya debut in Shenzhen

Recently, the famous Italian women's brand DAUNAVIA 09 autumn and winter new conference was held in Shenzhen, the event by the local mainstream media and fashion industry's widespread concern, has become the new focus of fashion capital in Shenzhen. The holding of this conference marks DAUNAVIA brand officially landed in China market. According to reports, Duna Weiya brand from a designer Davnatela? Ensses (Davora) and singer Moravia (Moravia) to create the opera "freshman", the play let the world really Experienced the true meaning of the great love of Dante, the great poet in the 13th century, his lifelike images, luxurious and luxurious skirts of classical aristocracy, sought after by Italian and European celebrities. In 1985, the designer Davnatela Vensses named DAUNAVIA, a personal clothing brand, under her own name. The brand distinctive piano keyboard brand identity, uphold gorgeous, classical, aesthetic aristocratic style, by the European and American women in the popular fashion. After more than 20 years of precipitation, Duna Weiya has been famous in the global fashion industry. Today DunaVia can be seen in Paris, in Milan, in New York, and in Tokyo. This brand has been favored by more and more ladies and gentlemen, has become the world's women's field of industry benchmark and fashion enlightenment, represents the highest technical standards. In recent years, Duna Weiya was pleasantly surprised to find: Although there are constantly internationally renowned brands of women into the Chinese market, but because of its high price of tens of thousands of yuan, so insulated with the vast majority of consumers that China's consumer demand is the most flourishing Of the fashion elite class can only be far with them, these international brands in most parts of China awareness and influence is almost zero, the Chinese women's market is still a blank. At this stage, the Chinese women's fashion market lacks an international brand that is truly recognized by the fashion elite (mainstream consumer groups). In 2009, DAUNAVIA, an Italian brand, marched into mainland China based on an accurate judgment of the purchasing power and fashion awareness in the Chinese market. The brand with its unique charm of the brand culture, the accumulation of deep international experience, a highly sophisticated business model and a solid foundation of the industry, once landed, it has been favorable for fashion people, for the Chinese fashion elite women provide yet another Charm of choice. It is reported that the brand continues its noble and elegant dress style, theme of life for its series of product development blueprint, emphasizing the new combination of dress, and nowadays prevailing ethnic style and classic urban business style, creating an elegant, stylish , Noble, simple urban aristocratic dress body. Conforming to the trend of the consumption of fashionable women in China, it has provided consumers with an unparalleled sense of group identity, and has also become a symbol of style and taste to meet the personalized aesthetic needs of everyone. It is noteworthy that, in addition to product design, technology, choice of materials, brand value, its challenging price has also become an important reason for the concern of Duna Weiya. Duna Weiya OEM production methods to overseas investment in the form of ring relief caused by high tariffs caused by high prices, the high-quality classic women to meet the mainstream market price to the Chinese fashion women. Relying on its world-leading design and manufacturing capabilities, with careful, scientific and standardized market operations, Duna Weiya successfully created products suitable for our market, in the great potential of the lack of real high-end luxury brand leadership in the Chinese women's market ambitious exhibition . The brand will continue to build and expand its leading edge, making it a qualitative change from a quantitative change to a strong brand of high-end women's wear in China. In the next 3 years, the brand will establish a national sales network in China consisting of 300 franchised stores in order to rapidly develop and cultivate the Chinese market. DunaVia Group will also make full use of the available resources to provide franchisees with first-class wealth platforms by exporting brands, management, projects and products to share world-renowned brands and design process resources to form a joint venture with franchisees Win the pattern of maximizing the value as soon as possible to create a good economic and social benefits, so as to bring the continued value of the franchisee growth. It is understood that Duna Weiya Group was the industry as "designer's paradise", where a collection of twenty-seven world's leading designers. They have a stunning and highly sophisticated and accurate grasp of fashion. In the eyes of the designer, every piece of Dundavia ladies is a work, not a product, are the painstaking creation, rather than large-scale industrial assembly line production.

Posted on