Dad wear "Prince Dragon" men, children wear "Dragon Prince" children's clothing, which is quite common in Zhejiang. The two brands belong to Prince Dragon Group, the former spokesman is Jiang Wen, the latter is their own endorsement - "Dragon Prince" was originally created by the company's cartoon star. "Dragon Prince" series "Dragon Legend - the story of ancient Chinese scientists" from June 28, 2008 on the CCTV children's channel broadcast, for a time so that the two protagonists "Dragon Prince" and "Dragon Babe" in-depth Children's heart. Officially broadcast less than a year, the relevant children's clothing has been sold tens of millions of dollars, while the risk of venture capital investors also set foot on the threshold. 1 >>> Cost per minute production on the million, animation is really "burn" In the first half of 2008, "Dragon Legend" was introduced by the State Administration of Radio recommended for domestic excellent animation, and received a lot of various awards . However, "Prince Edward Dragon" to pay for how much? In terms of the cost of the film, "We have broadcast more than 150 episodes, broadcast plus reserve a total of more than 3000 minutes, consuming about RMB 10,000 per minute." Zhejiang Prince Dragon Culture Communication Co., Ltd. Xu Yongji told reporters, "And the major TV stations copyright fees, almost negligible - give you a good broadcast." No money to burn Do not do animation, this is the truth has been demonstrated many times. An original business men's mainly clothing company, why should "burn money" to create a cartoonist? "Dragon Prince"'s parent company Zhejiang Prince Dragon Group is the first domestic "business men" concept of one of the companies, and the first to enable personality actor Jiang Wen as the endorsement of the image, enjoy a high reputation in the country, clothing sales have more than 10 Billion yuan. However, with the recent emergence of brands in the field of business men and the intensified competition, top management of the company has put forward higher requirements to "make the brand culture and use the culture to guide the brand." After many choices, they cut into the field of animation that can be combined quickly with clothing. 2 >>> Animated cartoon broadcast for six months, 30 million children's clothing Nuggets animation Although "burn money", but if the business model properly, the potential to make money immediately apparent. "Our strategy of driving traditional industries with creative industries and driving sales of children's wear with animation stars has gradually been accepted by more than 3,000 franchisees in Taitung Dragon and known to 90% of the country's counties and cities." Xu Yongji told reporters. With the birth of the cartoon stars "Dragon Prince" and "Dragon Babe", "Dragon Prince" and "Dragon Babe" came into being under the brand name of "Prince Dragon". In 2008 June animated cartoon, when "Dragon Prince, Dragon Babe" children's clothing in the trial operation has made more than 3000 million sales. For the launch of other derivatives has laid a good foundation. At present, "Dragon Prince" has more than 100 stores, mainly in the Yangtze River Delta region. According to the company's plan, store numbers in 2009 will reach 150 in 2010 to more than 500. To tie in with this size, "Dragon Prince" cartoon brand has led the animation R & D team and children's wear R & D, design, production, marketing team of more than 1,000 jobs, the number is still increasing. In 2009, the full-length production of a large cartoon "Dragon Legend - the story of ancient Chinese scientists", three-dimensional animated short film "Dragon Prince" has been in the country more than 200 television stations have been broadcast. At the same time will be more than 200 bus port and mobile TV continued to play, and enhance the reputation of Dragon Prince. 3 >>> Anime culture Grafting traditional industries, father and son brand "chemical reaction" throwing money to create cartoon, and then sell derivatives, you can make a lot of money - Prince Edward is not proof of such a model? Xu Yongji, chairman of Zhejiang Taizilong Culture Communication Co., Ltd., denied: "Of course not!" Because grafting the animation culture to the children's wear industry successfully is based on the operating experience of more than 10 years of apparel companies. Prince Dragon clothing in the country has 3,000 monopoly retail outlets, a huge VIP customer system, which for the Dragon Prince brand advocacy laid a solid foundation.Long Taizi clothing sales is through their own stores, but between the father and son brand to pass Xu Yongji said: "Clothing R & D, management, structure erection, price ratio, marketing and so have a very professional system, laymen would like to intervene immediately impossible, that is what we do cartoon For example, in Zhuji, where Taizu Longmu Company is located, living standards and consumption level are relatively high, and the proportion of high-quality and high-priced clothing in specialty stores should be raised. In the western provinces, you have to Appropriate to increase the middle price of the product, but also more promotional. "" Another example of style, in Hangzhou stores, children's clothing styles to be a little cooler, because young parents in Hangzhou are very stylish. Another place, style, price To adjust your garment factory according to the situation throughout the country to produce, so as to control the cost of the best People who have not done so will not be able to assess how these details will be affected. "4 >>> Derivatives have a chain" Xu Yongji often studies domestic well-known animation, learn from experience and observe weaknesses. In his opinion, the promotion of the "Pleasant Goat" cartoon did a good job, but the landing was not enough. "It's a pity that when cartoons hit, they could not find a few places where derivative toys could be found, and depending on copyright fees, it was hard for me to make money." The success of the animation was much Orientation. Even as "blue cat mischief 3000 Q" blue cats as big red, said in the country said that thousands of related stores, and finally did not succeed. "Blue Cat" problem is too fast development, franchisees are too complicated, there is no uniform management, in the final analysis or are not familiar with chain format management. Through the creation of cartoon characters, derivative product development and operation, it is very important to change the awkward pattern of "real estate without chain" in the animation industry. But to create a complete animation industry chain, but unusually tough. The Prince Edward Dragon who has a good understanding of the garment industry has chosen to make breakthroughs in children's wear first. As for the development of other books, magazines and stationery toys, Xu Yongji said that all must be done but slowly because we are unfamiliar.