Brand positioning: brand appeal: to let the water droplets piercing the strong and the confidence to convey the true meaning of life and work happiness Design concept: the pursuit of style, color and style of more than a combination of changes in the portfolio, so that women's personality and taste vividly emerge Age classification: The actual age of 25-40 years of age, the psychological age of 28-35 years Price Positioning: Spring and summer dominance Price: 298-598 yuan autumn and winter dresses Price: 368-1088 yuan Service people: journalists, artists, service workers , Education workers, medical workers, civil servants, business managers, corporate staff, tourism workers life trajectory: office, conference room, airport, senior banquet, hotel, upscale leisure center, fitness center, Commercial Street)