Gold jewelry quotes are lower than cost.

Many jewellery stores are the source of robbing customers, who are competing for each other's offer is lower, so how much does it cost to sell gold jewelry at least per gram? Xiaobian learned from the Provincial Treasures Association, according to the industry association to collect the cost of selling gold jewelry throughout the province, the average cost of jewelry stores in the province is 16.88 yuan / gram, yesterday's raw materials offer 235.13 yuan, jewelry stores at least 252 yuan per gram Only reliable. If the jewellery store price is too low, consumers should beware of buying jewelry that is not well-formed. In addition to the publication of the average cost of the industry, in order to allow jewelers to supervise each other and reduce the risk of harming consumers' interests, the jewelry industry in some regions will sign a procurement group convention.

Some quotes are cheaper than raw materials

Ms. Li, who lives in Cangshan, found that the price of department store gold jewelry per gram was as high as 300 yuan. The gold shop near her home was only 200 yuan, and the lowest was 230 yuan.

Xiaobian learned that the price of jewelry for 230 yuan yesterday was lower than the price of 235 yuan for gold raw materials on the Shanghai Gold Exchange. And such a situation is not a case. Some gold stores claim that the goods were imported in the past few years, and the cost is lower than others. Uninformed consumers buy gold at low prices and think they are cheap.

In this regard, the person in charge of a jewelry store in Dongjiekou said: "No one is doing business at a loss, and the merchant cannot sell gold at a loss."

“The price of gold shop is low, and it is usually tricky.” The relevant person in charge of the Provincial Treasure Jade Association said that some gold shops or shopping malls sell gold jewelry, the price is significantly lower than the price of the same industry, even lower than the industry cost price, consumers should be vigilant. . "Low-price" gold may be insufficiently colored, or merchants transfer gold prices to charge fees, and implement price fraud. For example, gold stores with low quotations must secretly charge processing fees, plus processing fees, and their actual transaction prices are not low.

According to reports, gold is easy to cash, only a few yuan per gram of price reduction, can be sold to the factory at any time, businesses do not need to open a store to sell gold.

黄金珠宝

The strictest self-discipline will stop the chaotic offer

In order to change this situation, the Provincial Treasure Jade Association is taking the lead in organizing the province's member gold stores to sign a procurement group convention, and to buy gold jewelry.

Wang Naizhu, president of the Provincial Gemstone Association, said that the average industry cost announced by the association cannot be known to all. Therefore, the association hopes that businesses will abide by the law and supervise each other. Fujian Jewelry will select excellent gold jewellery manufacturers through the group to jointly stop some gold shops from deliberately low prices to lure customers and disrupt the market. "This will be the most stringent self-discipline measures in Fujian jewelry industry."

According to reports, the procurement group consists of gold jewelry manufacturers and retail gold stores. From the current information, it is estimated that nearly 10 Fuzhou gold jewelry manufacturers will participate in the procurement group, and there are more than 2,000 retail gold shops and counters in the province. Most retail stores also want to join. According to the "Golden Jewelry Purchasing Group Convention" formulated by the province, a gold jewelry manufacturer with a contract with the gold purchasing group is proposed. The product is directed to the gold store of the gold purchasing group. If the provisions of this paragraph are violated, the agreement between the purchasing group and the manufacturer is automatic. Lifted. The purchasing group member Jindian privately purchases gold jewelry products from unsigned manufacturers, or has deliberately low-priced dumping to lure customers and disrupt the market. Contracting manufacturers will stop supplying them.

Huang Zhong, chairman of Fuzhou Ruiyixiang Jewelry Co., Ltd., said that the move will achieve a win-win situation. Suppliers will join the purchasing group and will have thousands of retail gold store customers. For retail gold stores, they usually purchase from large wholesalers, and may not be able to get the goods. Joining the purchasing group reduces the procurement threshold.

In addition, the industry is concerned that at present, some small wholesalers in the wholesale market want to “size and eat” and do wholesale and retail. However, wholesalers do not need to pay a 5% consumption tax, and retail sales are not only suspected of tax evasion, but also cause retail gold stores to survive. To this end, the Convention requires that contracted jewellery manufacturers may not concurrently operate in the same place.

黄金首饰

Will it form a price alliance?

It is not difficult to see that "not deliberately low price" and "not allowed to wholesale and operate" are the two major aspects of the Convention. Will this be suspected of a price alliance?

A lawyer from Fujian Yajia Law Firm said that whether it is suspected of price alliance or monopoly depends on whether the merchant has signed a unified price clause.

Xiaobian saw that the provisions of the Convention did not stipulate the specific retail price, but only agreed that "the retail price of gold jewelry in jewelry stores should not be lower than the cost price of publicity."

The Provincial Gemstone Association stated that both the Price Law and the Anti-Unfair Competition Law refer to the issue of the cost price of goods, stipulating that the selling price of goods should not be lower than the cost price, and the Anti-Unfair Competition Law will be lower than the cost. Sales, tying and commercial defamation behaviors are classified as unfair competition behaviors. The industry average cost announced by industry associations is the necessary cost of selling gold jewelry in gold stores in our province.

Statistics from industry associations show that the average cost of the gold industry measured by the province is 16.88 yuan, which is the cost of jewelry stores, staff wages, capital occupation, store rent, etc., and the cost of gold jewelry, which is still the sales of gold stores. The necessary cost of gold ornaments. Moreover, the cost per gram of 16.88 yuan is not high. According to the cost publicity system implemented by Lianjiang pilot, the gold jewelry cost is 23.68 yuan/g in the Class I gold shop with a business area of ​​more than 50 square meters and a good shopping environment. The smaller size of the shopping class II general gold store is 18.68 yuan / gram. What is the right to know, probably this is the case.

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