Shenzhen Fashion Week 2016 autumn and winter 丨 La Danum: interpretation of different luxury

马天奴 - MyTeno

brand introduction

"La Danum" is from Italy. It is MY TENO's high-end series of products. It is a service concept of providing more advanced and professional services for the Chinese social elite. La Danum introduces the business model of the latest VIP club style concept store New consumer experience, extending MY TENO noble and elegant brand line. The launch of "La Danum" has filled in the blank of China's high-end Clothing market model, further deepening the brand concept of high-end clothing and catering to the growing consumption needs of the affluent. "La Danum" will be "people-oriented" the core orientation of individual consumer services for the concept of consumer service to take the high-level customization of individual services, the formation of enhanced differentiated advanced clothing production, so that consumers really experience the fashion, distinguished brand personality , Becoming his best "personal wardrobe" fashion consultant. La Danum opens up a whole new world of fashion to turn the world's top apparel into your "private wardrobe."

Dialogue brand

SZFW: Describe the brand in one word or one sentence?

La Danum: fashion, gorgeous, luxurious.

深圳时装周2016秋冬丨La Danum:演绎别样奢华

SZFW: What's your design philosophy?

La Danum: La Danum adhere to the use of the world's top high-definition fabrics, while the material innovation, the use of simple and smooth lines to shape the outline of the garment and aura. Express an elegant fashion with connotation.

深圳时装周2016秋冬丨La Danum:演绎别样奢华

SZFW: What is the source of inspiration for this season's clothing?

La Danum: La Danum The theme of this show is "The Queen of the Galaxy," inspired by the Milky Way in the vast universe, static and eternal. The Queen is born from strength and storms. The wise and elegant defended the peace and peace of the Milky Way.

深圳时装周2016秋冬丨La Danum:演绎别样奢华

SZFW: 2016 autumn and winter series will contain what fashion elements?

La Danum: Metallic elements, futuristic, high-end material, and dazzling, high-refraction colors.

深圳时装周2016秋冬丨La Danum:演绎别样奢华

SZFW: How do you see the balance between fashion trends and classic styles?

La Danum: The trend is the reincarnation. The classic is designed to conform to the general aesthetic and insist on maintaining the self-style in reincarnation.

深圳时装周2016秋冬丨La Danum:演绎别样奢华

SZFW: In the future, will original design market share be more and more? How do you think design and business combination?

Sleep Bag

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Hangzhou New Wave Trading , https://www.newwavecn.com

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