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Online shopping? Online shopping? Yes, it is online shopping, Jackie has become the richest! Admittedly, in today's era, online shops and physical shops are going through a battle of death, living only physical stores selling products, you are so willing to shop fitting room? Do not think of change, then wait for the demise it! Di Vatican Dai underwear brand, the world's first underwear 4S shop, creating a new era of underwear service! Want to know more about what is the 4S model, look down together, Di Fusi underwear brand general manager of marketing for your total interpretation.
Beauty Network Reporter: Welcome to the China Beauty Network live on the scene, this is my side Ye Di Vatican Lin Ye, general manager of marketing, general manager Ye, Ye always Hello, say hello to you.
Ye always: Good morning everyone
Beauty Network Reporter: Di Vatican The brand may not be well aware of everyone, with us all a brief introduction of the brand.
Ye Zong: We Di Vatican brand is in the Chinese underwear capital - Yanbu side of a large-scale manufacturer, our product price is the price of second-line ends, the quality of the front-line, the general situation is like this.
Beauty Network Reporter: Many brands have targeted adjustment underwear, then our brand is also specifically for the adjustment of underwear, what are the advantages of it, mainly reflected in where?
Ye Zong: Di Vatican Dai adjustment underwear advantages mainly in two points, the first point is the fabric advantages, we are mainly used soft-type high-end comfort fabrics, fabrics with the well-known domestic suppliers signed a long-term supply of strategic cooperation Partnerships. The second point is the version of the advantages of our version of the design, upper body effects are through repeated deliberations on research, six months later to launch the new, and product design, quality, accessories procurement are the boss year-old parent-child. So we check at all levels, strictly abide by the idea of ​​perfect comfort and personal to create new products.
Beauty Network Reporter: The Shenzhen Underwear Fair did not see Di Vatican Dai figure, that our brand have no intention to participate in the preparation?
Ye total: originally this exhibition is ready to participate, but because just run into May Day, many of the company's staff went to the market to help our franchisee to do some 51 promotional activities may be arranged by hand Come, so this time we also have some regret.
Beauty Network Reporter: Dealers choose to join the brand, then certainly focus on the advantages of joining, then we join the advantages of what?
Ye total: Our franchise policy should be very concessional, in the case of the same size manufacturers, our franchise policy is very favorable. Because our Di Vancei Underwear brand is a large underwear manufacturer in Yanbu, Foshan, this is the first. Second, our joining policy is to not charge any deposit and initial fee, it is ok to purchase directly with our factory, which is the second. Third, the cost of renovation is the company full reimbursement, renovation costs mentioned here, including the cost of customer base decoration, including the ceiling, the fitting room door, and display props that is, a container decoration payment, the money The company reimbursed in full. Fourth, the company is a new marketing model for the implementation of 4S service. The 4S service involves some service facilities and equipment, and some products, which are provided free of charge by the company for a long time, including the props and equipment and facilities are provided free of charge by the company .
Beauty Network Reporter: Our policy is very attractive, that as an underwear adjustment, our products will be too single?
Ye Zong: product items This should be said in terms of similar brands among them is very rich, because our products cover the top ten categories of products, with adjustable bra, ordinary underwear, slimming underwear, no rims underwear, Warm clothing, home clothes, pajamas, socks, underwear, swimwear and so on top ten categories of products, it should be very rich items.
Beauty Network Reporter: The prospects for a total of online and offline development is very good, then we have the brand in practice?
Ye total: this we did not, why we did not, because our starting point is very simple, we just want to concentrate, focus, and dedicated to our good business offline line store, a lot of social trap, a lot of temptation, we are awake Know some of the opportunities may not belong to us, so we did not go to this mode of online and offline combination.
Beauty Network Reporter: Di Vatican has a special store pattern - 4S shop, thank you and our detailed explanation of it.
Ye total: In fact, underwear Vatican 4S is actually a 4S shop similar to the car, in fact, put it plainly in the end is a product + service sales model, then what is the concept of 4S? 4S is 4 kinds of free Services collectively, there are free breast testing, free chest care, free breast care, free underwear custom four services. Why should our company try these four free services, in fact, there are three reasons for our unwavering 4S mode of implementation of firm reasons.
First, because now with the improvement of people's living standards and quality of life, the incidence of breast cancer in the country is also increasing year by year. Among the 4S services we implement are breast examination, breast care and chest care. It should be said that this is a very broad market space. The second reason is because the Internet is now very developed, many people like to shop online, precisely because of the online shopping developed China's richest man Ma, then Di Vanced underwear brand implementation 4S mode, it should be said will minimize the online shopping Impact on the store. Third, because the shop to do business, first of all, there must be a storefront, the location of the store good flow of people where the rent and transfer fees are more expensive, poor location, remote areas, although the rent and transfer fees are cheaper, but people With very little traffic, this is a problem all entrepreneurs face. Then we implement the 4S model, the service in promoting sales of this model, we have less demanding on the storefront, we only need in a main street or the main shopping district street or street again, the secondary business district Once again, there is no problem in the shopping district, because we have a 4S model to firmly bind the consumers with us, so as to maximize the locking of our loyal consumers. This is a three-point reason why we implement 4S service.
So what is the benefit of implementing 4S service on our storefront? There are also three points. First of all, the first point is the implementation of 4S 4 kinds of free additional services, the rate of our into the store has greatly help, there will be no other than 4 kinds of free additional services into the store rate will be greatly improved, it is The first point. The second point is to our substantial increase in sales is also a great help, the reason is very simple, into the high rate of sales is naturally rising. The third point is also the core point of the profits of our sales is very helpful, because we implemented the 4S free additional services, our products are not discounted, without compromise that is, we sell products will be high profits . This is the 4S model of Vatican.
Beauty Network Reporter: interview at the end of the total Ye We share about Di Vanced Dai brand development plan.
Ye total: In fact, Di Vatican Dai on the future development is full of confidence, mainly in three points. First, we in the store this piece of our future development plan is the main focus of quality, we must be intensive, to our store management. The second point is that we will do in the product area of ​​a product segment, we have a product market to do refined and meticulous. The third point plan is that we are going to market Vatican to China in the next five years, which is our future development plan.
Beauty Network Reporter: Thank you, Ye total, today we interviewed here, I hope Di Fan Si Dai future development will be getting better.
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