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May 5, 2016, the 11th Shenzhen International Lingerie Brand Exhibition was held in Shenzhen Convention & Exhibition Center. Ms. Xie, the director of Linyi underwear brand, visited the booth of China Beauty Network and interviewed by reporters. We talked about Linyi underwear together.
Beauty Network Reporter: Welcome to the China Beauty Network broadcast live, today we invited to the total director Xie Lin underwear, please say hello to you.
Thank you, everyone, I am Xie Zhi, director of Linyi underwear brand
Beauty Network Reporter: I believe we also want to know the brand of boudoir underwear, that total Xie also briefed us under the brand.
Thank you always: Boudoir The brand is a relatively young brand, you can say so, but our production process time is longer, because our factory began to set up in 2000, but our boudoir brand was registered in 2010, In 2014, we expanded to the national market and there are more than 1,200 distributors in the whole country when it is nearly two years a year now.
Beauty Network Reporter: the name of the boudoir people catchy catchy, then the origin of our brand name is how?
Thank you always: boudoir words, because we know underwear, women wear underwear is the most personal clothing, the equivalent of their own girlfriends, we named boudoir is more fitting, more warm.
Beauty Network Reporter: As a native brand in Shenzhen, Shenzhen underwear brand is also very much, then our brand is how come to the fore?
Xie total: When it comes to this issue, I think first talk about our trademark it, many people like the name of boudoir love, basically a lot of people will think of this name will think of underwear, more appropriate. In fact, the most important thing is that we are in the product development of this one, product development, the hair, then we in the R & D and design we are a lot of effort, because we deeply know that a brand wants long-term benign and healthy development in the market, A good word of mouth, good influence must rely on the product. Use good products to win. And we now do breathing underwear 60% -70% of the fabric is 3D upright cotton. This product has more advantages, you can say that, but also from our workmanship choose a piece of fabric is also very valued. After we have made the details, consumers wear the products of our bouquets and they will naturally advertise for us.
Another point is that shop entrepreneurs choose our brand, we will lower profits, and dealers can go to the money, and then let our dealers make money, so that our brand also make money. Entrepreneurship will have pressure, but there is pressure to have power. However, it does not matter, as long as we choose the brand Guiyu, our company will be his hand to support him, teach him how to do, to serve the best products, this is what we want to achieve an effect.
I think with these points, I believe that our brand can go a long way, but also very quickly to expand the market open.
Beauty Network Reporter: Interview the last, thank you always may wish to say under the Gui Mi three to five years of development planning it.
Xie total: three to five years of development planning, our company's development strategy is like this, as long as we work with the dealer, in three to five years our company will try to support him, so that each dealer There are 3-5 stores, and even can do the generation of the city, to train them, and then in accordance with the multiplication of ways to increase the storefront and the door. However, one thing to emphasize is that we do not just have quantity, but also have some shops of quality and open a successful home.
Beauty Network Reporter: Thank you for sharing, I believe we have some understanding of the boudoir underwear, I believe the future development of boudoir underwear will be better!
On the boudoir underwear:
Shenzhen Gui Mi Ya Clothing Industry Co., Ltd. was founded in the turn of the century - 2000, and the 21st century, "the same age" is a collection underwear design, manufacturing, marketing, modern logistics as one of intensive innovative underwear business. The company is headquartered in Shenzhen, China underwear culture city - Shenzhen, relying on Shenzhen's unique geographical advantages and industry advantages, Shenzhen Gui Mi Ya Clothing Industry Co., Ltd. adhering to the "culture of plastic enterprises innovation and development" concept of running enterprises, continue to sediment, continuous innovation and creation Belongs to the boudoir and mysterious "Shenzhen speed."
Since the company was founded, Gui Miya has been committed to the development of women's underwear career. In 2000, Gui Miya set up its first underwear factory in Shantou, the capital of China's underwear industry. Since then, with the principle of "one-to-one achievement quality, professional trend-setting, Determined to deepen the development of enterprises, promote enterprise's progress.
After the company a series of correct corporate innovation and overall planning and layout, the company achieved rapid development. In 2004, Guiyi Ya realized the products were exported to foreign markets. In 2013, it successfully built its second lingerie factory in Humen, Dongguan. In 2014, Guiyao Ya began its brand operation. Its first independent underwear brand Gui Ya formally launched. Open the brand "Direct + join" chain business model.
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