Adidas Adidas Athletics Series New York Launch Event

Adidas Adidas Athletics Series New York Launch Event

Adidas Adidas Athletics Series New York Launch Event

Adidas Adidas recently held a conference for the adidas Athletics sports and leisure series in New York. Rob Lee, vice president of design for adidas Training and Kate Ridley, vice president of adidas Training North America, said that the series of Athletics was specially developed to reduce the distance between professional sports products and ball sports products, and the brand's headquarters in Germany and North American headquarters all have the family of Athletics. Product design, development and sales team. For example, the biggest protagonist of the night, ZNE (Zero Negative Energy) Hoodie, was modified from the traditional pre-competition jacket. The big hat can help the athlete to isolate the visual and auditory disturbances next to him. The zipper pocket is designed to allow placement of personal belongings. The inner label of the shirt is printed with slogans that encourage athletes to help them better focus on the game itself. In addition, the event also invited NBA players Andrew Wiggins and Joakim Noah, tennis star Coco Shilin and women's 100m gold medalist Tori Bowie to join the field, while the famous musicians Metro Boomin and Fetty Wap's performance will be the atmosphere of the scene To the climax.