Gui Mi , the domestic original ecological breathable underwear brand , formally entered the Chinese market in early 2014, after two years of development, Gui Lin underwear brand in all regions of the country the total number of terminal stores has exceeded 1400, with the growth in the number of stores, The market sales also achieved a substantial growth, showing a strong brand development trend. So what is promoting a new generation of Lingerie brand underwear so quickly? What makes the boudoir approved by investors and consumers? Today we (underwear channel) deliberately to Mr. Xie Zhi, CEO of Guilian held an interview to interpret Guilmi underwear brand.
(Note: This article underwear channel magazine interview with Wu)
Blogger CEO Xie Zhi
Question: We all know that Guilv is a brand of healthy lingerie and can give us an exposition of the core "health" value of Guilv.
Mr. Xie: since the girl secret brand was founded, health is the core value of the boudoir brand, promote healthy living philosophy and healthy underwear wearing experience is the brand name of the boudoir did not forget the beginning of the brand. Boudoir is the pursuit of women's body and mind is to pursue a full range of healthy underwear experience, so the choice of healthy fabrics, scientific cup design and stylish design are very persistent persist in the boudoir, which is the value of the boudoir brand .
Question: Gui Mi signed in April this year, the famous movie star Chen Derong as the brand image of the spokesman, which contributed to the development of Boudoir what role?
Hsieh: Signing Chen Derong as Brand Ambassador is a very important and very strategic step for our brand. It plays an important role in popularizing the concept of Guiyu brand health, building brand image, enhancing brand influence and realizing brand value. In addition this for our terminal distributors to enhance the terminal sales performance is also a great help.
Chen Deyong endorsement boudoir underwear brand
Question: We have learned that Boudoir has been developing very fast. At present, there are over 1,400 boutiques in the country. Can we tell us about the factors driving the rapid development of boudoir?
Xie: There are many influencing factors to promote the rapid development of Gui Mi, but I think the most important thing is reflected in three aspects: underwear products, brand positioning and customer service.
Gui Mi has a full range of underwear products, covering bras, underwear, suspenders, pajamas, swimwear, thermal underwear and other 15 categories of products, you can meet the full range of different consumer consumer demand. All the underwear products are produced by our two factories in Dongguan and Shantou, which ensure the quality of underwear products.
In addition, Guirou healthy and comfortable for the brand positioning just fit the consumer demand for consumer underwear now, at the same time under the product quality assurance, the product price positioning is not high, the main price of 100 to 250 yuan system is good For the current mainstream consumer spending standards.
We always pay great attention to the construction of this area in customer service. We are always working to optimize and perfect our customer service system, which also plays an important role in promoting the development of our brand.
Boudoir underwear exhibition hall
Question: At present, under the influence of the entire economic environment, the domestic underwear industry has also been hit. How do you view the current domestic underwear market development?
Thanks: As you said, the entire underwear industry has indeed been hit. Not long ago I saw reports that sales of some traditional underwear brands fell. This undoubtedly verified that the domestic economic downturn has caused the underwear industry influences. But at the same time, you also have to see the market is more and more new underwear brand in the successive emergence of competition in the industry also shows that the underwear industry prospects are still very bright, be optimistic, or not There are so many underwear brands will appear.
Question: From what you just talked about, you can see that you are very optimistic about the prospects for the domestic underwear market. Are you ready for the next development plan?
Hsieh: The next step of development is to deepen customer service and maintain steady growth. We will enhance the competitiveness of our brands by providing diversified, differentiated and high-quality services so as to better help expand the market and increase the number of stores.
Question: It is understood that Gui Mi has become the only underwear sponsor of the 2016 Global Ambassador and Tournament Ambassador Competition Finals in China. Could you give us a brief introduction of the Ambassador and Tourism Tournament? What is the current planning situation? And what is the reason why the sponsor of the tournament?
Xie: The Global Travel Cultural Ambassador contest aims at promoting cultural exchange, helping women realize their dreams and promoting the development of their careers, lives and personalities. At the same time, they pay attention to social charity activities and social welfare activities, Extensive participation in social activities to provide a platform to showcase the charm of the world's cities, fashion culture and women's beautiful style as one of the world's beautiful event. Currently, the race is in the planning stage, a press conference for the event in August and a final race on September 30. By then, the boudoir as the only designated underwear sponsor of this event, boudoir brand of a variety of fashion underwear will appear in the contestants of the beautiful graceful body, that in the world's most popular beauty T stage, with a sexy Fashion visual feast for a world-class charm show.
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