In recent years, the mainland film and television industry has risen rapidly, and movies, TV dramas, and variety shows have shown rapid growth. At the same time, the Hong Kong film and television industry is now in a downturn and artists are losing. As a TVB representative of Hong Kong film and television, how can we seize the opportunity to integrate with the mainland and regain the glory of the past?
On the day of the interview, Le Yiling arrived 40 minutes later than the agreed time. However, she did not intend to. After the last meeting, a Hong Kong TV Hong Kong stock company 01137 Broadcasting Co., Ltd. (hereinafter referred to as TVB) artist waited at the door of her office, hoping to talk to her. After the simple processing, she let the artist wait in the office, and hurriedly went to the interview site of the TVB headquarters.
"Let's sit at this table. I usually sit here." Le Yiling pointed to the table against the wall next to the bar, indicating that the interview was going on here. A simple black leather coat with a delicate makeup, she said that she had not closed her eyes for 48 consecutive hours, only to sleep well last night.
Next, she wants to fly to Shanghai and Beijing. After the interview and before boarding the plane, she has several meetings to open, and she has to talk to the artist who is waiting in the office.
In fact, she has to do a lot of things with her own hands. Not long ago, Li Ruigang was the chairman of Shaw, and the video about the future planning that was screened at the scene was made by her and the team.
On October 27th, the Shaw Brothers announced that Li Ruigang was the chairman of the Shaw Board of Directors; previously TVB had announced that he would serve as the vice chairman of the TVB Board of Directors.
The identity of Le Yiling is also different from the past. Although it is now over half a hundred, Le Yiling’s burden is even heavier. In addition to continuing to be responsible for the management and development of TVB artists, he is also the executive director of Shaw Brothers Holdings Hong Kong Stocks 00953 Co., Ltd. (hereinafter referred to as “Shaw Brothersâ€), responsible for the film. Not only must we manage TVB artists who have “faultsâ€, but they also need to lead the team to open up the mainland market.
In the eyes of the outside world, the big sister who "mastered the power of TVB art and kills the power" and the person called "Miss Le" has now taken over the business of Shaw Brothers. It is obviously much more busy than before, and the frequency of going to the mainland is getting higher and higher.
Le Yiling accepted the arrangement of the company. She has been in Shao’s for decades and TVB for thirteen years. She knows that this time, with the Chinese culture, the company has a strong base camp in the Mainland. It is a company for the current stage. opportunity. As an old man, she naturally will not shirk.
In fact, TVB is going through a trough, and the best times have passed, and once again, it seems to be powerless. In the depths, Le Yiling knows the most taste.
In recent years, the mainland film and television industry has risen rapidly, and movies, TV dramas, and variety shows have shown rapid growth. At the same time, the Hong Kong film and television industry is now in a downturn, regardless of the local movie box office, ratings, performing arts opportunities and actors are not as good as the mainland. In this context, many TVB artists have also chosen to leave.
In fact, film and television companies are content commerce, TV dramas are fist products, and head artists are one of the important factors in the achievement of works. The departure of artists is inevitable to the development of film and television companies. Not only in TVB, but also the head talents of the entire Hong Kong film and television industry are losing and tilting inward, and it has become one of the main reasons for the decline of Hong Kong's local film and television industry.
TVB "Big Times"
It is undeniable that TVB has had a glorious era that no company can match. Its works are widely respected in Hong Kong, as well as in South China and East China, and become the memory of a generation.
On November 19, 1967, TVB officially opened, and it has been 49 years. Beginning with the first episode of "Dream of Love" at the beginning of the establishment of Taiwan, TVB has launched about 1,500 TV series, more than 80,000 hours. Among them, there are countless well-known classic dramas such as "On the Beach", "Immediate Love", "Big Times", "Genesis", "The Legend of the Condor Heroes", the 97th Edition of "Dragons and Eight", "The Criminal Investigation Archives" and so on. The collection has been popular for decades and has become an indispensable part of the Chinese entertainment life.
In 1992, "Big Times" produced by TVB and directed by Wei Jiahui was TVB's 25th anniversary Taiwanese drama. It was also one of the masterpieces of TVB's heyday. The main characters of Zheng Shaoqiu, Liu Qingyun and Zhou Huimin were the most popular artists in the entire Chinese circle. .
And that era was also the big time of TVB.
This episode, born in a glorious era, records the development of Hong Kong's financial market in the 1990s and is known as one of the most exciting dramas in the real drama. In 2015, TVB replayed "Big Times". In the social discussion at that time, in addition to revisiting memory, it was more of a feeling that the TVB is not as good as it used to be.
According to the tradition of TVB, there are Taiwanese dramas every year, and in the celebration of Taiqing, "after the emperor's eyes". Later, "Genesis", "Qin Qin Ji", "Chong Shang Yun", "Golden Branch Desire" are all TVB Taiwanese drama attributes.
In contrast, this year's TVB 49th anniversary of the Taiwanese drama "behind the scenes players", gathered Huang Zongze, Xiao Zhengnan and other TVB niche, although in the small circle of good reputation, but can not compete with the Taiwanese drama in the heyday.
In these glorious years, TVB not only produced countless classic dramas, but also cultivated countless first-line artists. Even Hu Dingxin, the little girl in "Chong Shang Yun Hao 2", has become a female artist who has taken the lead in TVB and was picked up last year.
In the 13th year of entering TVB, Le Yiling is responsible for managing the artist affairs. The growth of almost every artist is inseparable from her. In her view, a "small place" can produce so many classic contents, and there are talents behind the scenes, because of unity and mutual help.
In a sense, this is indeed one of the reasons for the success of Hong Kong film and television.
Artist replacement
The tradition of team battles has made the classics; on the other hand, after the team talents left, the glory of the past has never returned.
Hu Dingxin's debut after many years of debut, highlights the success of the TVB culture system. However, it has also made many fans feel that the TVB, which has the best ability to make stars, can't cultivate fresh faces.
After entering TVB in 2003, Le Yiling successfully cultivated several generations of artists. Le Yiling divided them into Gu Tianle, Yan, etc.; Guo Jinan, Qi Shiman, Wu Meizhen, etc.; Lin Feng, Wu Zhuoyu, Hu Xing'er, Yang Yi, etc.; Huang Zongze, Zhong Jiaxin, Chen Farah and others.
After each echelon, there is always someone from the next echelon. However, with the departure of Hu Xinger and others in the above echelon, the artists of the new echelon did not seem to have successfully filled the position.
In 2011, "The Temptation to Go Home" was broadcasted on Hunan TV Station, setting a rating of 3.43; "Palace Lock Beads" and "Country Love Symphony" all set a good viewing record. The TV drama market in the Mainland has shown a prosperous momentum. Satellite TV, such as Hunan Satellite TV and Beijing Satellite TV, gradually established their market position with the broadcast of popular TV series.
In the same year, TVB's head, Hua Dan, Shi Beiman left TVB and went to work in the Mainland. He also took pictures of "New Trial Officials" and "Knife and Catching Fast". In 2014, Lin Feng left; then Hu Xing's contract expired, no Renewed.
"When Shi Shiman and Hu Xinger left, who will take over?" In the face of the reporter's question, Le Yiling paused for a few seconds. "Hu Xinger, who will make up..." she said as she said, "Hu Dingxin has already ran out, she can play absolutely. There is Tian Ruini."
She said that she started looking for a list of mobile phones, looking for photos of newcomers she was optimistic about, but found that the information was not on the phone. She immediately called the assistant and asked the assistant to bring another mobile phone and a list with the list.
When she got the mobile phone, she randomly took out photos of many new people, turned them one by one, and read the names of a series of TVB emerging female artists.
As for the TVB artist who said that the TVB artist is out of the nest and the green is not accepted, she does not agree with it, but firmly states that "there is no such thing"; in her opinion, leaving is normal, and newcomers need to make room.
“I often talk to the actors and agents below. They are like our children. It’s good to go to college and study abroad after studying in middle school. They have to work with different people to make progress. If they are all If you don’t go, where is the next batch? Is it?â€
She does not think that the departure of the popular artist has a great impact on TVB. If Charmaine left, he returned to TVB and changed the "head contract" (usually only how many TV dramas were filmed in a year, there is no basic salary, the film is calculated according to the number of episodes, and does not limit other activities of artists). Although personal choices are different, TVB and their contacts are still there. This year's film "The Apostles", Charmaine starred in the heroine.
In fact, the artist’s departure, from the first day of Le Yiling into TVB, from Ye Hao to Luo Jialiang, Yan, and then to Lin Feng, Hu Xiner and so on.
Every time she has her own artist, she will force them to convince them, but they will understand and understand their ideas.
"Hong Kong is a small place with only a small place. The population of a big city in the Mainland is more than that of Hong Kong." She said, she lowered her head and drew a small square on the placemat paper to represent Hong Kong. Next to it is a large square that represents the mainland.
"They have a lot of things, a lot of ideas, and ideas to make room for improvement. Some actors are more passive and need a safe place to work; some are not, there are many ideas. For example, Zheng Jiaying wants to open his own studio and not let him go. How is it possible?
But (TVB) if they need help, they must help. Fang Zhongxin, Ma Guoliang, and Luo Jialiang must shoot with us (drama). I think this relationship is really good, they are willing to come back, the first is (because) they like to shoot TV dramas on TVB; the second come back to bring me new people. â€
"In these years, so many people have left, the pressure is so big, have you thought about leaving?"
When she heard the reporter's question, she almost blurted out. "I didn't think about leaving." For her, TVB is more like a friend. "A good brand is handed over to me, I have to do it well. I must do it well and I can't live up to the boss's trust."
The voice just fell, the eyes of this woman in front of her eyes were a little moist, "can not mention the boss (Shao Yifu)." She quickly adjusted herself and continued to describe the future of her, TVB and Shaw.
When she showed reporters photos of new people, every time she turned to her optimistic artist, she immediately excited herself in the eyes, and it seemed that the newcomer could become a master in the next second. At this time, several newcomers in the incubation period just finished eating from the coffee shop, and naturally, they both made a lotion with her.
Although the outside world has commented on their lack of success, TVB's artist training system and the ability to explore artists are examples of the industry.
Every year, TVB has a training class. Le Yiling introduced, including Miss Hong Kong and Miss China, Mr. Hong Kong, are all channels for discovering new people. "We are actually constantly discovering new faces. For example, some Miss Hong Kong are not short-listed. It may be suitable for us. We will sign it down."
Not long ago, TVB started a special training class for this year's training class. In addition, there will be TVB summer vacation classes every summer vacation to absorb the talents of students with artist potential.
It is easy to find an actor, but it is very difficult to train an actor to become a front line. "An actor comes out, at least seven to ten years. During this period, he often has the opportunity to be exposed on TV. But the audience may not remember him, but in seven years, they will become more and more serious, including I will run out once (remembered by the audience)."
Entering the mainland
In recent years, in addition to changes in the talent pattern, TVB's equity and board seats have also been changing.
On October 17, TVB announced that Li Ruigang was the vice chairman of TVB's board of directors; at the end of October, Shaw Brothers announced that Li Ruigang was the chairman of Shaw's board of directors.
From the first time with TVB, to full penetration, Li Ruigang spent about 4 years, in fact, its layout may be longer.
In 2012, Li Ruigang's CMC teamed up with Shanghai Oriental Media Group Co., Ltd. (SMG) to jointly establish Jade Oriental with TVB, responsible for all TVB business in the Mainland. In September last year, Li Ruigang teamed up with Warner Bros. and TVB to jointly establish the flagship film. Industry, headquartered in Hong Kong; Chinese culture holdings 51%, Warner Bros. holding 49%, of which TVB accounts for 10% of the Chinese Cultural Foundation.
In April last year, he became a shareholder of TVB's largest shareholder, Young Lion, who transferred the shares of his own TVB to Chinese Culture Media Entertainment Co., Ltd., which is owned by Li Ruigang. After Li Ruigang entered the game, he promoted TVB to launch the OTT box business, and developed to nearly 2 million users in more than half a year; and helped him establish cooperation with mainland companies.
On the day of the announcement, the two sides jointly announced a series of photos and plans. Among them, the use of TVB's classic IP series to adapt it to diversified content is also planned.
In fact, the IP film "The Apostles" adapted from the TVB TV series has achieved a ballot of 606 million this year, becoming a dark horse this summer.
This Mainland/Hong Kong co-production film, which was produced by the Shaw Brothers and adapted from the TVB series, is not the first co-production of Shaw’s, but Le Yiling, who is the producer of the director Wang Jing, called it “from scratchâ€. .
It’s almost an experience of breaking the boat. When the film was shot in Brazil, it was catching up with Zika virus. "We are risking." Le Yiling recalled that there was no treatment and prevention method at the time. The crew invited a lot of bodyguards. Every day, a group of people went out to work. When people come back, it is impossible to act alone. In order to ensure safety, mosquitoes are killed one hour in advance every day.
In order to catch up with the release in August, the film was selected in the Lunar New Year. "Our actors are in tight schedule. The best schedule is the New Year. No one is robbing us." Including the female No. 1 in the original drama. Charmaine, this time also joined the film.
"The back of the hand is also meat, the palm of the hand is also meat." In the second position, Le Yiling told reporters that she hopes to give TVB artists more suitable roles to play the film, but the first thing is to consider box office and recycling.
Today, TVB has more possibilities to participate in the co-production. The box office data of "The Apostles" shows that TVB's IP has a certain audience, especially in South China.
The strength of the Chinese culture in the Mainland can not only participate in the adaptation of IP into a film; TVB itself has also reached cooperation with Tencent, iQiyi, Youku and other platforms, and the TVB co-production drama plan is also advancing.
"The Apostles" (- retrograde world) should be photographed in February next year. I hope that in the summer of August, I can synchronize with the Hong Kong in the Mainland (play). See if it will bring another effect." Le Yiling said.
Today, she is already very familiar with the mainland market. She clearly saw that Internet distribution is on the rise; knowing Zhou Dongyu's performance in "July and Ansheng", Gong Li may not be able to interpret better; also see the new opportunities that reality TV shows bring to artists...
She appreciates Gong Li, Zhang Ziyi, and Hai Qing. In the future Mainland co-production project, she hopes to have the opportunity to cooperate with the actors she likes.
During the interview, she continued to receive messages from different people's WhatsApp. After the end, she politely gestured, turned and almost ran away, more hurried than the first step of the footsteps, because the people waiting for her can not wait to leave. Leaving a placemat on the table, in 90 minutes, she drew 14 squares on the paper, large and small, some graffiti, and some almost filled. It seems that she thinks when she thinks about answering different questions.
For TVB, the best times have passed, and the future is still full of variables, but it seems to have seen hope.
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