On the morning of April 28th, Xingtai Fangyuan Group held the “Medison†Hebei Famous Brand Product Promotion Conference, which marked the official launch of the branding activity of the textile industry in our province.
"Medison", which has just won the famous brand products in Hebei, is a home textile series brand jointly produced by Fangyuan Group and Danish Ai Run Company. It has established nearly 100 "Medison" brand counters and specialty stores in major supermarkets in Beijing. Up to now, the textile industry in our province has already possessed 12 famous Chinese brand products and more than 90 famous brand products in Hebei. However, compared with the whole country, textiles in our province are still mainly processed by primary processing and OEM processing, and the proportion of technical content and independent brands is very low. Through the brand building annual activities, the province's textile industry will continue to strengthen brand building and R & D investment, relying on technological innovation and industrial upgrading, and ultimately build their own brands, thereby enhancing core competitiveness and ultimately turning crises into opportunities.
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