Shenzhen Gui Mi Ya Garments Industry Co., Ltd. is a well-known underwear business in Shenzhen, Shenzhen, vice president of underwear Industry Association units, the company launched in early 2014 eco-breathable underwear brand boudoir, and by virtue of quality underwear products and their health and comfortable wearing experience flu Quickly get the favor of the vast number of consumers, the boudoir underwear brand has also been able to quickly seize the domestic market, with just 3 years will grow into the domestic reputation of high-quality cutting-edge underwear brand. On February 11, the day of the Lunar Lantern Festival, Mr. Wu Yihao, chief executive of the company, accepted the media's interview. Let us read together below, to see him talk about the development of the brand Guirie underwear story.
Boudoir underwear chairman: Mr. Wu Yihao
Q: We all know that Wu Dong has been working in the underwear industry for almost 20 years, what motivates you to uphold it for so long?
W: Yes, I've been in the underwear industry for almost 20 years now. Along the way, I witnessed the development of China's underwear business. I am honored to be a participant in the rapid development of China's underwear industry. Of course, my first reason to enter the underwear industry, but also a lot of people, in order to live, I was just a job, but with my deep understanding of the industry, I found in the work For a different value, slowly I took this job as his own career, since it is their own business, also has a persistence and dedication of the reasons.
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Q: I really agree with Wu Dong's remark. If you have a job as a career, you will have a reason to adhere to it. I believe Wu Dong has given up this unsurpassable achievement because of this perseverance. 2017 has just begun, recalled the past, ask for help 2016 must have a lot of memorable things, Wu Dong to introduce the development situation 2016?
W: 2016 is really a very important year for boudoir, this year, we first signed Chen Derong as brand ambassador for boudoir, and then sponsored the beauty contest, also held a national (franchisee) roving training sessions , This series of initiatives to make boudoir brand to achieve a wider spread, but also makes boudoir's brand image more distinctive, three-dimensional and more enjoys popular support. In this context, Guirie to open up the pace of the market has also been accelerated, the rapid growth in the number of stores across the country, the current Guolian in all regions of the country the number of outlets has exceeded 1800.
And Boudoir signed franchisee distribution
Q: Wu Dong You just said that the number of boudoir underwear brands in the country has reached more than 1,800 stores, as far as I know, boudoir underwear brand was launched in early 2014, so far only 3 years, but in such a short period of time Within the development of the establishment of more than 1,800 stores, this result should be in the entire industry should be leading, Wu Dong can give us to share the blog is how to achieve this result?
W: There are many factors that a brand can achieve its development. There are three main reasons why a brand can achieve its current result: product, policy, and team.
We own two underwear manufacturing plants in Dongguan and Shantou. We have excellent underwear designer team and production team and strict quality control standards, which enable us to ensure the supply of underwear product quality products.
In terms of policy, it is also very beneficial for our franchisee clients. We not only in the store rent, store decoration, purchase funds, etc. to give financial subsidies, but also in product knowledge, sales skills, store location design, store marketing activities to give relevant support, franchisees customers can more easily Operating underwear shop.
Of course, the development of enterprises, talent is the most important, we have an excellent team, their wisdom, their ingenuity is the essence of underwear brand can always maintain vitality.
Q: We learned that Boulevard Spring & Summer 2017 has been brought to the market in spring and summer, and the market response is very good. Wu Dong can tell us about the new spring and summer products and features?
W: Yes, the boudoir underwear 2017 spring and summer new products have been fully introduced to the market, as a full range of underwear brand, the launch of spring and summer new products cover the bras, underwear, home clothes, pajamas, swimwear and other categories , Health and comfort is still the essence of spring and summer new boudoir to be displayed, in addition to another highlight is the style of underwear more emphasis on the beauty of women to show the elegant and refined, more in the design of the pursuit of more refined and concise, just right. In general, showing graceful curves of women at the same time, the elegance of the Oriental women filled with elegance.
Boudoir underwear spring and summer 2017 new products
Q: In the new year, we usually set a new goal for ourselves. What kind of goal Wu Dong has given her in 2017?
W: In 2016, Gui Mi achieved some success in the market, but objectively speaking, we still need to recognize our own shortcomings. We still have many areas that need improvement and improvement. 2017 is a new beginning, but also a very crucial year for the development of boudoir. This year, Boudoir will perfect and strengthen itself as "the dawn of reform," so that boudoir will be more competitive in the whole industry. In the meantime, 800 new boutiques will be opened in the new year.
Q: Just now you mentioned that Gui Mi is going to "break down with innovation" in 2017. Can we tell us the definition of "dawn"?
W: This year is the Year of the Rooster, crowing daybreak, "Dawn" is taken from here, our 2017 annual meeting is also based on the "Dawn" as the theme, we define the "Dawn" is based on the actual business and the brand itself Under the circumstance, we can abandon the slightest mistake, dare to break the old pattern and innovate ourselves. With innovative perspective and innovation, we try our best to create a healthy and healthy development model which belongs to the girl's conscience, and create a brand new, We and distributors can win each other's situation, so as to realize the pride of the brand and the enterprise, so as to promote the effective and sustainable development of the company.
Boudoir 2017 "dawn" theme annual meeting
Q: In your earlier dialogue, you mentioned twice the spirit of ingenuity. You can see that you value your good spirit very much. Can you talk about the influence of your heart and soul on you?
W: I think a business wants to develop, a person want to be successful, ingenuity is an essential belief. Ingenuity allows me to focus more on the product, pay more attention to settling their own, for a long-term, higher goals always maintain their dedication. Also because of this ingenuity, I can in more than a decade, consistent focus on underwear business.
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