(October 15, 2017, Shanghai) Lifestyle brand mu today landed in Shanghai Spring Fashion Week (Shanghai Fashion Week) in 2018, and the 2018 Spring/Summer collection with the theme of "MEMYSELF" was performed at the Fashion Week T stage. Nearly 300 guests from celebrities, fashion media, opinion leaders, top stylists and fashion buyers from inside and outside the industry came to the show. Mu brand founder ChrisCHAN said: "Mu first landed in Shanghai Fashion Week in ten years, hoping to share the modern fashion style and independent living spirit of the brand to more consumers. This is also the gorgeous bloom of the brand after ten years of establishment. It is the affirmation of the attitude of the community to the brand."
Ten years of debut, not just a show
Beyond the shackles of the traditional show, the mu brand debut this time subverts the original meaning of the word "walking show". Entering the show space created by mu, the natural sandstone seems to be disorderly attached with metal, and the differentiated texture collision brings visual impact, which impresses the guests. The unique “metal sandstone†is arranged in as many as one, and in this natural and vivid way, it leads the guests into the main show of the brand.
Entering the main brand of the mu brand, the large-scale installation art and the lighting change are closely combined. With the cooperation and rendering of the background music, the mu show field transforms into a space that is as comfortable and inspiring as the art gallery. Under the “exhibition†of the catwalk, the theme series of Spring/Summer 18 was incorporated into the scenes of independent women’s life and performed on the runway.
Explore the depths of our performances beyond the catwalk
Mu's Spring/Summer 18 collection is inspired by the abstract art of American artist CyTwombly. The team of brand designers deconstructed the lines of CyTwombly's artistic creation one by one, and then used various textile expression techniques such as printing, embroidering, pleating and tie-dye to present in this fashion series.
The models wore fashions in the series and walked on the runway in a variety of styles, just like our “inner heartâ€, and the thoughts were also volatilized in the space of light and shadow. The limited show space on Taiping Lake has been folded and extended due to the diverse interpretations of the characters. The vivid display of various life scenes makes the space divergent from the original point of the space, and it becomes a layered life in which everyone's life can be mapped. Space, unlimited extension and outside.
All kinds of leading fabrics, color blocks and materials are also presented in this living space. The team of designers presents the abstract art perfectly in the lines, colors and details of the clothing, combining the tailoring and fluent contours with the modern spirit of women, and interpreting the living state of the “art house girl†to show the daily life and art of modern urban women. A lifestyle that transforms freely.
From show to life, from fashion to lifestyle
“This 18ss fashion collection perfectly shows the inner thinking of women and then the personal status of reconciliation with the outside world.†Mu brand design director BoboTAM said at the show, “We hope to pass the concept of 'art house girl' To share the brand's modern spirit with every woman – you can have both artistic enjoyment and everyday self.†Designer Bobo, who believes that clothing is an extension of people's inner needs, hopes to use this series to convey the ideal lifestyle and female self. Shape.
“mu landing in Shanghai Fashion Week is also hoping to share the concept that the brand has adhered to over the years with the fashion industry.†Mu brand founder Chris said, “mu has been adhering to the original design and the concept of nature and environmental protection since its establishment ten years ago. The product is always. Because we believe that the modern and textured lifestyle is in the care and understanding of the natural world." For many years, mu has always insisted on using cotton, hemp,
Editor in charge: Wang Zhen
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