How to optimize from “inspiration†to “value generation� Who can get a better answer, who can get a win in the fashion ups and downs. On January 26th, the 2019 spring and summer Chinese textile fabric trend trend seminar cut from the "popular trend" into the origin of the creative, the core of the product, in Zhejiang Keqiao, crowdfunding fashion wisdom, creating trends, systematically exploring better answers .
The fashion trend seminar, sponsored by China Textile Information Center and National Textile Product Development Center, China Textile Fabric Trend Research and Publishing Alliance (referred to as: Trend Alliance), co-organized by China Textile City Creative Industry Service Center, Keqiao District, Shaoxing City . Li Binhong, director of the National Textile Product Development Center, Qi Mei, director of the China Textile Information Center's fashion trend department, Chen Xiaoli, director of the China Textile Information Center's product development department, Li Lei, deputy director of the China Textile Information Center's Fashion Trends Department, China Textiles, Keqiao District, Shaoxing City Xu Shu, director of the City Creative Industry Service Center, and Zhang Shanshan, deputy director of China Textile City Creative Industry Service Center in Keqiao District, Shaoxing City attended the seminar.
The activity relies on the trend research professional system of Trend Alliance and the deep accumulation of Keqiao's textile industry. It comprehensively analyzes the social and market influence factors from the five dimensions of lifestyle, color pattern, fabric development, market analysis and clothing, based on the development trend of the industry. A multi-dimensional wisdom such as a gathering of fashion trends experts, excellent clothing brands, and Trends Trends Research Centers of Trends Alliance to explore future trends and promote the transformation and upgrading of the textile industry and innovation!
Introduction to the trend of Chinese fabrics in spring and summer of 2019
Crowdfunding, creating innovative ideas
Looking forward to the future economic trend of the textile industry, China Textile Research Institute of Industrial Economics believes that the growth rate of China's textile industry's added value will slow down from 6.7% at the beginning of 2016 to 4.8% in 2017, and will remain at 5% in 2018. The growth rate is stable. Among the textile sub-sectors, the home textile, clothing, chemical fiber and other industries have grown significantly, with growth rates of 9.3%, 6.0% and 5.4% respectively. When the development of China's textile industry basically transitions from the shift period to the smooth period, creative innovation has become an important breakthrough in industrial development.
After the 19th National Congress, Sun Ruizhe, president of the China National Textile and Apparel Council, pointed out that it is necessary to use creative design, fashion promotion and brand building as a starting point to enhance product added value and fashion discourse rights, and continuously promote the development and innovation of textile products and enrich product categories. Improve cultural values, aesthetic values, and market values. The seminar takes the trend as the logic core, and serializes the key content of product development, from inspiration to product value, and builds communication channels that can effectively collide with professional ideas and cross-border thinking, and set the trend of classification in every part of the discussion. The theme, with the content setting to promote the research rhythm, and strive to process innovation to stimulate innovation, and promote product development optimization and upgrading.
The trend-oriented seminars are step by step, from the introduction of the theme of popular trends, to the focus of the trend of the category of special interaction, and finally summed up the ideas to create future trends, all aspects of the divergent thinking and trend research system is continuously integrated, deconstructed, reconstructed, Fully contact terminal products and market practices to effectively enhance the fashion connotation of textile products.
Policy source, upgrade development pattern
After eight years, Givenchy finally returned to the Paris Haute Couture Week show, NewLook was light and won the attention of internationally renowned buyers, not only focusing on clothing, but also on the movement of the ClareWaightKeller in the Givenchy HauteCouture and men's and women's ready-to-wear collections. The world's fashion people are deeply immersed: fashion is derived from the pursuit of people, can influence the fashion or the ability of people.
Each participant in this fashion trend seminar is based on the core idea of ​​“Crowdfunding People†to fully release fashion wisdom in a time-limited but rhythmic process to help optimize the development of textile products in spring and summer of 2019.
As the organizer of China Textile Information Center and National Textile Product Development Center, it is the authoritative information consulting research and service organization of the national textile industry. It is also the largest national comprehensive research and public service organization in the national textile industry, and its trend of Chinese textile fabrics. The research work has a 19-year history. At the trend seminar, Cao Yuwen, a senior researcher of the China Textile Fabric Trend Research Team, shared the latest trends in Chinese textile fabrics in the spring and summer of 2019 from the perspectives of lifestyle, fashion color and fashion style. Research results.
The customer demand is the most inspiring development idea. The seminar is led by the popular trend research ideas, including more than a dozen trends including Keqiao local enterprises such as Zhejiang Red Green Blue Textile Printing and Dyeing Co., Ltd. and Zhejiang Rainbow Zhuang Printing and Dyeing Co., Ltd. Union Textile Enterprise, J.Queen Brand Design Director Xie Jiaqi, China's Best Women's Designer, Guangdong Puli Yiman Industrial Co., Ltd. Chairman and Design Director Deng Zhaoping, EACHWAY Yizhihui Fashion Group Chief Designer Zhao Huizhou and other well-known clothing brands And Zhejiang University of Technology School of Materials and Textiles/Daily Institute of Textiles, Vice President of Textile Design, Boss Zhou Wei and other industry research experts, for men's, women's and other different terminal applications, textile product planning communication, dozens of textile fabric development programs They were discussed one by one in the seminar.
Relevant leaders of China Textile Information Center and National Textile Product Development Center, and relevant leaders of China Textile City Creative Industry Service Center in Keqiao District of Shaoxing City also participated in the seminar. The seminar took the opportunity to discuss fashion trends and effectively link textiles. The upstream and downstream enterprises in the apparel industry chain have deeply conveyed the trend of Chinese textile fabrics in the spring and summer of 2019, helping Chinese textile fabrics to lead the world fashion and gain a stronger fashion voice!
The fashion trend seminar was held during the first design exchange week of the Keqiao 2018 “Everyday Fashion†series in Zhejiang, and received extensive attention and support. As one of the Chinese textile resorts, Keqiao presents a new trend of innovation and development in China's textile industry. As one of the five major billion-dollar industries developed by Keqiao, the fashion and creative industry has become a new growth pole for Keqiao's sustained and healthy economic development. In recent years, Keqiao has closely focused on the goal of creating an "international textile creative center", relying on the block-shaped textile industry as the starting point, and taking the construction of textile creative base as the starting point to promote the development of the fashion industry. This fashion trend seminar effectively integrated Keqiao textile industry strength, and focused on the popular trend of professional seminars, deepening the concentration and influence of regional textile clusters, bringing Keqiao “Everyday Fashion-Design Exchange Week†More exciting, it is conducive to the further transformation and upgrading of Keqiao and even the national textile industry, helping China to become a "world processing factory" as a fashion source!
Editor in charge: Xu Yuehua
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