China Children's Wear Network Report
When talking about the emerging industry of shared clothing, many shared wardrobe entrepreneurs said in an interview with the media: If the clothing is a trillion market, then the dressing method of this monthly dressing is about 400 billion. All along, the scale of consumption in the apparel field has been constantly refreshed. This is the business of clothing leasing, which can be a good business.
It is undeniable that the clothing market is a trillion-scale scale every year, but clothing leasing is still a niche market. After years of development, wedding dresses and dress rentals are already a relatively mature market, but the scale is not large. The reason is very simple, wedding dresses and dresses are low-frequency consumption, and the price of wedding dresses is very high. It is reported that a slightly graded wedding dress is on the tens of thousands or even tens of thousands of dollars, bought only wear a day, a little uneconomical, this is the market space for wedding rental. Looking back at the traditional rental market for clothing, the space is not so big.
After reviewing the clothing websites such as Yi Er San and Goddess, they will find that most of the rental clothing is second-tier brands. Luxury brands such as Chanel, Gucci, Hermes and Dior do not. Imagine that most clothing consumers who share a clothing platform can afford it. Why rent it? It is true that the cost of sharing clothing is lower and there are more problems. If a lot of clothes are worn and worn, can hygiene be guaranteed? If the clothing is contaminated with skin bacteria, the cheap rental clothes will not be worth the loss. Coupled with the "low-price" substances that the Internet has developed over the years, the grades of shared clothing are not too high, which is the weakness of the shared clothing platform.
The reason why wedding dresses and dresses have a market is because consumers have demand, and this is a more economical way. Ordinary clothing, the market rental demand is very low, after all, the characteristics of the clothes close to the body, will largely affect consumers to frequently choose to rent clothing to dress themselves. Of course, if there are some luxury brand clothing in the shared clothing platform, this may be a business, because many women in the workplace need to wear high-end clothing to support the facade. In terms of market demand, the living space of shared clothing is not large.
In fact, from the perspective of sharing a clothing platform, this is not a good business. Now that all shared apparel platforms lock the business community on women, this is a potential risk in itself. Familiar with the clothing industry knows that women's styles change very quickly, which means that clothes sharing the clothing platform should be updated frequently. In real life, the life expectancy of a women's wear is about 3 months, and the monthly fee is only about 300 yuan. It is difficult to feed a shared clothing platform. Once the price war starts, sharing clothing may be a loss of money.
China Children's Wear Network is an e-commerce platform dedicated to children's wear under the China Net Library. It concentrates on all the upstream and downstream enterprises in the country for genuine purchase and genuine wholesale. Provide consumers with professional children's clothing trading platform and information, and have rich children's clothing resources. Fundamentally, the quality of children's wear can be guaranteed. So if you want to pay more attention to the knowledge of children's wear, please come here! The above information comes from China Children's Wear Network: /
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