After reading Mark Huafei's Fashion Week, I know what is the real "national tide"!

"National Tide" is arguably one of the hottest fashion words in the past two years. Since the beginning of 2018, the rise of the national tide has become synonymous with Chinese fashion. Major brands have followed suit, creating waves of marketing enthusiasm ... but only staying at the visual level such as "Chinese characters" and "Chinese colors" The national tide floats on the surface, and it is difficult to have deeper development space. Although the trend and fashion are ultimately presented through visual symbols, the trend that is deeply rooted in people ’s hearts is the use of symbols with cultural connotation, which is derived based on visual aesthetics. Cultural aesthetics. Such a trend, because of its profound cultural connotation, can continue to derive new visual symbols and fashion.

If a fashion brand wants to develop, it must break out of the blind trend and create content that conforms to the trend of the times and has spiritual connotation, so that it can survive in the fashion circle of big waves and sands, and maintain a strong and long-term vitality. This is the case for Chinese tide brand Mark Huafei. Since its inception in 2001, it has always regarded originality as the DNA of brand development. In the past two years, it has achieved good results in the online sales e-commerce festival and has become a phenomenon-level tide brand in the Chinese fashion industry. .

On January 13, 2020, at 16:00 Milan time, the multi-art tide brand Mark Warfield sang the Milan International Fashion Week Runway, and released the new 2020 F / W design series with the theme of "Oriental Red". The opening of FENDI / A COLD WALL Between the closing show and the trendy ideas and original designs from the East! This is currently the highest level of the Chinese fashion brand invited to participate in the International Fashion Week.

(Mark Huafei Yang visited the show)

(Fashionistas are invited to watch the show)

This Milan International Fashion Week show, Mark Hua Fei's latest show "Oriental Red" and "Wooden New Year" series, both profound and avant-garde, seemingly low-key but high-spirited and connotative, fully demonstrated its increasingly mature fashion trend strength.

The "Dongfanghong-1" series is a joint series developed by Mark Huafei in cooperation with Chinese aerospace culture and the theme of "Dongfanghong-1", China's first artificial earth satellite.

This series of appearances attracted the attention of various professional and authoritative industry celebrities on the stage of Milan Fashion Week. Mark Warfield not only maintained his high degree of innovation in the national tide, but also absorbed the design elements of Oriental Red One and The perfect combination of modern design has indeed injected an independent and strong "Oriental Red" spirit into the global trend culture, and has become a unique symbol of great appeal in the Chinese fashion industry and international trend circle.

The "Wooden Board New Year Paintings" series is the highest tribute to the spirit of traditional Chinese folk handicraft culture.

The designer has combined many traditional cultural patterns that have been spreading for centuries by means of Chinese auspicious woodcut new year painting elements, combined with Western tailoring techniques, and meanwhile interweaving traditional craftsmanship and modern expression methods, so as to create a clothing series with unique Chinese charm and let folk art Be modern and rejuvenate traditional elements.

The reason why Mark Huafei's "Oriental Red One" and "New Year Pictures" series can stunning the international stage and applaud the world trend circle, on the one hand is because it boldly uses a new Chinese symbol that is different from the past, allowing the world to start from a new Perspective of China. On the other hand, the choice of these two "Chinese symbols" is also very meaningful. Not only is it more visually changeable, but it also contains a deep and powerful spiritual and cultural core, which is significantly different from the surface communication of other national tide. This kind of Chinese symbol with connotation and depth is the national tide that can be truly remembered.

(Collective catwalk scene)

Not only the unique oriental high-end design on the clothing, but also the accessories that appear on the show are enough

(New Year Series Backpack)

Sneaker Homie customer service? Create a big show shoes for Mark Huafei's rights, carrying the international sole expert-Vibram's gold outsole

(The closing ceremony of the "Oriental Red" show designer JONNYFU)

(Mark Huafei's CEO Yang Kuntian was interviewed by the media)

"Oriental Red" big show designer JONNYFU came to an end. In the backstage of this big show, Mark Kunfei's CEO Yang Kuntian also accepted the media interview. Fashionable models left highlight moments with their own Mark Waffe show, expressing their love for the brand's original series.

(F / W 2020 FASHION WEEK RUNWAY show background highlight time)

In the cruel and fierce world trend circle, relying only on "emotionalism" and "surface effort", most of them are short-lived. At the time when China's national tide is in the ascendant, if you want to continue to enter and stand on the world stage, you must have the uniqueness and content of the brand, dig deep into the connotation of oriental culture, and at the same time carry out the new era trend of the carrying method, bold use Innovation, showing a higher trend of spiritual aesthetics, only in this way can Chinese tide brand really affect the new trend of world fashion.