At the entrance of Gaohang Oasis in Shanghai Pudong Waigaoqiao, there is a 40-flat clothing store that sells its cobalt menswear brand. The average unit price is around 100. The business is not bad, and the average monthly income can exceed 40,000. Block, which means that 400 pieces of clothing can be sold every month, an average of 14 pieces sold per day, the average profit margin of goods reached about 50%. For a physical store with a monthly rent of only a few thousand, the business is still very good, but these are the appearances.
Mr. Li revealed to the “Breakthrough†Xiaobian that he has been operating this store for more than one year. The rent negotiated with the landlord is 7000 per month. The landlord requires a one-time payment for one year. Otherwise, it will not be rented. It is easy to cut 80,000 pieces. It has not been opened yet, it took 80,000 pieces, and this is just the beginning. The store is rented down, it needs to be renovated, it costs 40,000 pieces, it needs to be stocked, and it costs 50,000 pieces... It will be officially opened after one month. It was 170,000. Since the store is not a commercial house, the cost of water and electricity is relatively high. Last year, the expenditure on water and electricity charges reached 18,000. In other words, operating such a small store, the cost of a year has reached 188,000, equivalent to a monthly fixed cost of 15,667.
Xiaobian is very surprised, even if the cost is relatively high, but only 15667, there are 40,000 pieces per month! The boss has calculated the account for Xiaobian, and the monthly income of 40,000 is not false, but according to the 50% profit rate, the actual gross profit is 20,000, and after deducting the fixed cost of 15,667, the net profit is 4333, which is not as good as the money. Find a job and go to work yourself! And often go early, go to Changshu, Hangzhou, Yiwu and other places to purchase goods, at night, generally have to operate very late, people are very tired. So after all, the store is at a loss. However, fortunately, its cobalt men's clothing policy support allows the boss to change from a loss to a monthly earning of 10,000. As early as when he joined, he signed a contract. The cobalt brand gave the store rental reimbursement, decoration reimbursement, and the purchase price of the goods later. A certain proportion of reimbursement, from last year to the current rental reimbursement of more than 80,000, due to the reimbursement of the invoice, only 35,000 invoices, so I bear more than 5,000 yuan. Therefore, to open a store or to choose a good brand is very important for the later development.
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