Peter Som can be described as having a bad year. First of all, Bill Blass, his creative director, lacked funds and had to withdraw from it. Now his own brand, Peter Som, has also experienced problems. His creative investor, Creative Design Studios, decided to stop investing. For this reason, Peter Som had to cancel the 09 Fall Winter Collection fashion show.
The brand's CEO Elana Posner will work with Peter Som directly on all retailers and hopes to weather the storm. Elana said that the early spring series 09 has been shipped to retailers' stores for the first time, which can increase sales time to increase sales, and products for spring and summer 09 will also be completed in the near future and delivered to stores as soon as possible so that funds can be quickly withdrawn.
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