Known as the "King of Merchants," said Mr. Wei Xing Zhang, Marketing Director of the British Irish Men's Wear in China. He has served menswear brands such as Septwolves, Lilang, Talent and so on and has created an average of one shop every 6 days, one month and two Provincial, 4 months liberation of the southern provinces of 13 provinces market amazing way achievements, then we talk about his "a dime investment Merchants" magic, how to pry millions of business big single. This matter goes back to 2002, when he served the men's brand has just entered the market in Sichuan, is still a blank area. He also like all early marketers, a family shop visited the past, a sweep of the streets, however, but not met the boss is not in the shop, that is, met the boss did not have time or brand is not interested in the investment business do not know When the measure is taken, Wei always pick up the phone and think of a way - through a text message, the cost of a dime, his brand well delivered. Finally pays off, in a text message under the traction, Wei always know now the brand agent in Sichuan Province, Lu total, after numerous SMS and telephone contact, the two finally sat on the negotiating table, signed a contract , Created a dime to lift millions of business big single miracle! Irish men on the use of this method of investment mystery, Wei always come to 6:00: First, to effectively sort the various types of customer groups, will be obtained from the customer list is divided into A / B / C three categories, A Said that the main intention of customers; Class B, said the general intention of customers; Class C, said potential customers, may not do now, in the future may do. After that, each group of ten people with a card record is completed. Second, edit sms, sms content to be wonderful, to be able to highlight the unique brand characteristics and various preferential policies, as far as possible control in less than 70 words. On the one hand, taking into account the terminal of each phone number may not always support long text messages, text messages over 70 words, may need to be split into a few to read on some phones, but also for more power, so your SMS content must be incisive and concise. On the other hand, out of SMS costs and management considerations, it is better to be within a message content. Third, send text messages of the time and frequency control. The first message for each client is preferably sent between 9pm and 10pm because at this time many bosses will return to the store to handle the burglary and will be free to take note of the messages you send. The second SMS sent out the best time is around 11 o'clock the next day, even lazy boss, it is time to get up, this time they will be more concerned about the phone information. Fourth, in each written with the customer's number on the card marked each time you send a text message, every two weeks, re-send a different message to the customer content, one of the purposes is to deepen the customer's impression of the brand, its The second is to increase customer understanding of the brand content. Also, since every time you send a text message there is a record, the customer can have a better grasp and control. Fifth, in a special day and time, to prompt and intentional sms exchange, such as the national statutory holiday, the brand's latest advertising time, or brand spokesman's latest developments, these can become our bridge again with customers. Six, once a customer sends back text messages, which proves that potential customers have been concerned about your brand, you should contact the customer by telephone in time, agreed to communicate directly with customers face to face, to convey the intention of brand investment. At the same time, you can also get part of the unfamiliar customer phone number, brand and other information through newspapers, rent information, advertising, etc., send a brand message. Wei always emphasized: Investment is actually very simple, no matter how difficult challenges, as long as you persevere to do it, with your respect, perseverance, determination, confidence and patience into your work, you will find that in fact, every problem will be Solved. In addition, President Wei also pointed out: Teamwork details of peacetime work is the key, there is no competitiveness of the executive power, what should be said to do, to be completed in time, to be implemented day by day. Finally, to share with you a word of "marketing to use extraordinary wisdom, in order to create extraordinary business wealth."
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