Chinese men's underwear market seems to be hot overnight, pops up all kinds of new brands. Some brands in order to quickly seize the market and even put forward the "zero join, high return" slogan. This hot scene with the men's underwear market in 2004, "flash in the pan," the scene has known each and every one of the people concerned about the men's underwear industry have left a lot of suspense and concern. In this case, how to choose a real underwear to join the project?
Compared with the market situation in 2004, this year's Chinese men's underwear market has made great progress both in the external environment and in its internal development. The structure and operation of this new brand this year shows that there is an essential difference between internal development and that of 2004. From an external point of view, people's attitudes have undergone tremendous changes with the economic development and the enhancement of cultural exchanges with other countries. In particular, Men began to pay attention to their own taste, the pursuit of quality wear. In the media environment, the media spared no effort in advocating a new life style of men of quality and played a great role in guiding fashion consumption.
Whether an industry's market is really prosperous, and ultimately whether the consumer market in this market is booming. Today, consumers are increasingly concerned about the Chinese men's underwear, men's underwear brand recognition is also getting higher and higher, the Chinese men's underwear consumer market began to become rational.
Chinese men's underwear market has been an unprecedented boom, not only all kinds of OEMs flocked to, some apparel brands have begun to get involved in this market, which makes the "little-known" Chinese men's underwear market has become "fame" However, there is an irrational investment trap behind prosperity. There was a big gap between the investment market and the consumer market at that time. Therefore, the "spring" of Chinese men's underwear did not last long and ended with the disappearance of many brands.
In the development of men's underwear industry this year, with particular attention to abandon the impetuous approach, careful and rational analysis and investment, in order to put the industry to a higher level of development.
Led to the emergence of men's underwear market false prosperity, the source is because some colleagues in the investment too impetuous, did not reasonably analyze the market, choose to join the brand underwear, leading to driving up the bubble brand, the market appears empty, the collapse is inevitable. Investors in the choice of brand, should consider the following five aspects:
First, look at whether the brand has its own production plant. Bubble brands usually do not have their own production plants, often only from the wholesale wholesale sales back OEM sales, quality and channels simply can not be guaranteed.
The second is to see whether the brand has its own physical stores and direct sales outlets, the distribution of their shops and operating conditions. Some investors blindly believe in a so-called brand without a physical operating system without investigation. But even a business entity has no shell brand, but also how to protect the interests of the lingerie franchisee?
The third is to see whether the brand has a sound marketing system, whether it can formulate a marketing strategy in line with China's national conditions, to help dealers survive together. This is very important, it is related to whether a brand can survive in the competition, but also related to its support for investors. Some men's panties foam brand often to foreign brand camouflage jacket to cover the lack of brand-based marketing and marketing of short legs, it is worth vigilance.
Fourth, look at whether the brand has a standardized contract protection. Regular large brands will have a standard contract, which can fully guarantee the interests of investors in the form of law, and truly achieve common venture and common profit.
Five is to see if the brand has a perfect service system. This service system to protect product development services, channel services, customer service, which are related to the brand's sustainable development, we must carefully observe. Do not blindly choose men's underwear.
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