Every aspect of Haute Couture is in line with the tastes of some Chinese, who are concerned about the brand and price. The brand must be big and the price must be high. No one has ever thought about these so-called haute couture, which is not worth the price.
Senior media worker and well-known columnist Jiang Shan told reporters: "There are some high-end customizations, not so much custom fashion, but rather a custom atmosphere." If you do customization in the big names like "Dior" and "Chanel", the whole process Like a luxury trip, they will send a dedicated team from France to handle the entire custom planning. In the meantime, the luxury first class will fly to France for you, and you will come to the local “Sara†for the fashion style primaries. There are famous paintings, classical scented sofas and crystal chandeliers, which make you feel like you are in the palace. Among them. Dozens of models took turns to go on the show, and which ones they are optimistic about can start making. People who come here often can't stand the temptation of luxury here, and they will buy one more. Of course, such a service is naturally expensive, no matter which one is at least 1 million euros. Moreover, this "Sharon" only accepts two guests a day, and strives to achieve the ultimate in service. When it comes to services, Jiangshan said: "Now people's requirements for services even exceed the clothes themselves. What kind of clothes can be worth 1 million euros for Haute Couture? In addition to the finely crafted clothing itself, it is not necessary. Create a luxurious atmosphere. In this atmosphere, people feel that they are honored and respected, so they are willing to pay a high price."
The savvy French seem to have seen the nature and psychology of the Chinese people. Most customers don’t pay much attention to the design and connotation of clothes, but they value the brand and price, and the noble atmosphere created behind it. A secular old saying of the ancient Chinese: "The words are like a roadblock, and the clothes are like a miserable person." Based on this consumption concept of the Chinese, some so-called high-level customizations have also changed their taste.
Haute couture fashion, once the symbol of noble status and the external manifestation of cultural origin, is also the inner embodiment of national culture. Fashion should express the intrinsic power of human beings, not the case of human beings, but now it has been made smoldering. It is synonymous with rich and arty. Both domestic and foreign brands, with the flag of high-end custom, shouted the price. There are a lot of people who can afford Haute Couture, and there are very few people who really wear the taste. At least the purchaser's cultivation and quality should match the advanced customization, otherwise everything will be lost. If Kung Fu is doing more in internal training, it will definitely win people's favor and look up than formalism.
In the wave of luxury purchases, did the Chinese really buy the taste, or did they only buy the logo?
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