The Hong Kong company that brought the Yellow Duck to Victoria Harbour now wants to make KAWS a new landmark in Changsha

Image source: AllRightsReserved, Ltd.

If you want to list the experts who combine artistic and commercial real estate projects, this Hong Kong curating company called AllRightsReserved Ltd. is a must-see.

You may not be familiar with the company's name, but you will have some impressions from his case: In 2013, it brought the rubber “Duck Duck” to Victoria Harbor in Hong Kong; in 2014, it was the latest landmark shopping in Chengdu at the time. A giant panda was placed on the facade of the center IFS building. In 2015, it was also Chengdu IFS. It put a patterned candy carpet on the entrance of the mall; in 2017, it copied 10,000 down apparel brands Moncler. The brand's cartoon doll Mr. Moncler placed a “array” at the door of the Hong Kong’s latest flagship store...

Just entered 2018, it has got a new move. According to the opening plan of Changsha IFS, Changsha's new commercial real estate project, in May, it will make two characters created by American trend artist KAWS - COMPANION and BFF - An 8-meter tall bronze statue was placed in the sculpture garden on the 7th floor of the project.

For AllRightsReserved Ltd., this is a light job. The form of expression is familiar to it. The partners are also - whether Changsha IFS or Chengdu IFS are commercial real estate projects under the Wharf Group in Hong Kong. Before IFS in Chengdu, many art installations in Hong Kong Harbour City, which is also in Wharf, are under planning by AllRightsReserved Ltd.

In past cases, mega-art installations can always help emerging commercial real estate projects gain high attention in the shortest possible time. It is not an exaggeration to say that many shopping malls have become local new landmarks through art installations planned by AllRightsReserved Ltd., such as the IFS in Chengdu and the giant panda in the wall. This bronze statue of KAWS is also placed on similar expectations.

“I have known Kaws for more than ten years. He has contributed a lot of new ideas to Changsha IFS this time.” SK Lam, founder and creative director of AllRightsReserved Ltd., told the reporter.

Since 2010, AllRightsReserved Ltd. has started cooperation with KAWS to bring its works to many countries and regions for exhibitions. Among them, the realization of the first cooperation between the two parties in 2010 was completed with the support of the IFS parent company, Wharf. At the time, AllRightsReserved hosted the first personal art exhibition “KAWS: PassingThrough ▪ Cross-Exhibition” for KAWS in the Hong Kong Harbour City under the Wharf.

COMPANION

BFF

According to official announcements, this is the first time that KAWS has exhibited both COMPANION and BFF in the open air. It is also the first time that KAWS has created permanent sculpture works in Greater China. KAWS named "KAWS:SEEING/WATCHING" for this collection of two "first" sculptures. This is why the two images used in sculpture do not adopt the common standing posture, but instead sit back and look like they are looking at something.

“Understanding that the project is located in the provincial core business district, which can touch the commercial prosperity of the city center, can overlook the natural tranquility of Yuelushan and Juzizhoutou. KAWS thinks of creating an image that observes the environment around us and changes in the world,” the statement said. Introduced the process of KAWS creating this group of bronze statues.

Bringing COMPANION and BFF together is also a special arrangement for KAWS - in the words of KAWS, this is to express the idea that "Every experience is good for sharing."

KAWS

It is worth mentioning that, in addition to sculpture, KAWS will also hold a personal art exhibition at IFS in Changsha, and release a limited number of peripheral products. This is the beginning of a project for Changsha IFS to continue to introduce artist cooperation projects and set a tone. According to the positioning plan of the project, Changsha IFS will successively hold more art exhibitions and public interaction projects to differentiate itself from other commercial real estate projects and enhance its competitiveness.