In the last week of June, the hotels and restaurants in Haining were all "full of customers." Most of these "tourists" came for the 2018 Haining China International Fashion Week. Mr. Tung from Shenzhen said that at the end of June, Haining’s visit to the show was an established route for the past five years.
From June 26th to 29th, the 2018 Haining China International Fashion Week was held at the Haining Convention and Exhibition Center in Zhejiang. 22 fashion companies and designer brands from Italy, Turkey, Hong Kong, and Haining have brought more than a thousand sets of fashion leather, fur, fashion and catwalk shows.
Behind the name change: superimposed fashion, full expansion of the fashion industry
Compared with previous years, the reporter found that the "China Leather Fashion Week" has successfully held more than 10 sessions and changed its name - "2018 Haining China International Fashion Week."
The cultivation of a brand activity for decades is notoriously difficult in the industry. Renaming is a high risk job for a mature brand. What kind of story is there behind this? Zhang Yueming, chairman of Haining Leather City, said: The name change is a matter of course. In 2015, Haining Leather City was included in the first batch of provincial-level featured townships. The “fashion†production factors gathered in Haining, and in 2017 “Four Seasons Fashion†appeared on our T stage, which was welcomed and praised by the industry. . More than 40% of the styles on this year's fashion week are integrated into fashion fabrics. The upgrade of "Leather Fashion Week" to "2018 Haining China International Fashion Week" is a matter of course.
Throughout the fashion week, clothing, leather, fur, cashmere, double-faced, school-overs, and woollen coats broke through a single fabric, and a large number of splicing and mashup techniques were introduced into the design. For example: Bao Ding's launch of the series to overcome, local bold use of long hair, straight hair stitching, making the three-dimensional sense of clothing is more intense; Zhishang, Shang Guchuan, wins, Yan Zixiu, etc. in the cashmere coat collar, cuffs, Pockets and other stitching fur elements are embellished to make the style of cashmere coat more diverse; Huayan, Grand, Funcher and other clothing in the unconventional position of the integration of lace, embroidery, woolen cloth and other fabrics.
Four days, 18 shows, fashion has almost passed every show. From emerging to separatist, fashion became the star of the night of the 2018 Haining China International Fashion Week. This is based on Haining's unique advantages: Over 20 years of cultivating and developing the leather industry, the upstream and downstream resource elements of the industry chain are gathered here. Haining is leading in both production level, design capability, process technology and market space. . At the same time, Zhejiang Province regards the fashion industry as one of the eight "billion-dollar industries" emphatically cultivating. The Haining government also explicitly proposed to use the three traditional industries including leather, warp-knitting and home textile as scale-breaking measures in five years. Billion's fashion industry is actively building a trendy city with higher standing stations and striving to be the first city in the country. In this context, Haining Leather City superimposes and develops the fashion industry on the premise of consolidating and developing the main business of leather. Judging from this week's fashion week release, superposition fashion is already a matter of “resonating and responding to the crowdâ€, and Haining’s full expansion for the fashion industry is also expected in the future.
Half of the country: original driver, designed to bring hundreds of flowers together
The organizers introduced: 2018 Haining China International Fashion Week registration has just started, the organizing committee has received dozens of companies, brand applications, on the one hand to step up the review of the brand, on the other hand to optimize the exhibition program, fully meet the release The required company. In the end, 22 brands were screened out, and A and B were released at the Haining Convention and Exhibition Center and released in 18 games.
The reporter noticed that 11 of the 18 events were from designer brands, and it could be said that it occupied half of the fashion week. This phenomenon is because the organizers have always used "original design" as the primary criterion for the selection of enterprises. Since 2014, the designer brand has been on the same stage as the company. In 2015, the designer began to release special events. This year's fashion week, in addition to many original designs such as Baoding and Shanggu Chuanxi Face, there have also emerged a large number of "winning Jia", "Fio", "Simplified One" and other emerging local Haining design enterprises. The original design works brought by it are of different styles and flourishing: the cheongsam deduction of the Republican sentiment, the design of standing collars, and the Chinese style elements run through each series; the minimalism-based silhouette is minimalistic and casual, incorporating brooch and pearls. Cufflinks and other details of the design; a large number of checkered, straight line element design; cashmere and fur stitching design, cashmere inside the down lining and other fabric stitching. The design company has become a “new force†on the fashion week, presenting a variety of original designs from styles, fabrics, crafts, and ideologies.
Zhang Yueming, chairman of Haining Leather City, stated: We have always attached great importance to the introduction and cultivation of design talents and spare no effort to foster design companies. At the same time, build brand fashion center, cultivate provincial industrial design demonstration base, create Haining leather fashion town, vigorously develop the fashion economy.
It is reported that at present, Leather City has 114 independent design and design companies (studios), 782 full-time designers, and provides design services for corporate brands across the country. In 18 years, it has achieved design service revenue of 61.37 million yuan. The output of the design was converted to an output value of 800 million yuan. These designers not only serve local leather companies, but also attracted Beijing, Shanghai, Guangzhou, and fashion companies from the United States, Italy, France, and Canada to seek design services and cooperation.
Cross-border Innovation: Material Change, New Industry Impetus
From animal skins to textiles, every major development of clothing is a change of material. Haining China International Fashion Week can be said to be the witness of this kind of change. There are material innovations in almost every fashion, and this year is no exception.
Industrial materials such as TPU and PVC have experienced “reinvention†again and again, becoming the new darling of the fashion industry. The sewing thread combines TPU with high-grade woven fabrics and splicing in the clothing. This unique design allows fashionistas and their mobile phones to wear a “parent-child outfitâ€. Winka launched the PVC Parker Couples Collection, which gives "plastic" a matte metal texture and features waterproof and windproof features. Si Qi will apply DuPont, an eco-friendly material used on bags, to clothing designs to create a fall/winter jacket in bread style.
In addition, the arts and clothing also carried out a “discussion†during Fashion Week: Yanzixiu brand cooperated with well-known painters in China and brought hand-painted craftsmanship into costume design and production. Cashmere coats were used as “paintings†and painted. The abstract pattern full of philosophy of life, the cashmere coat into a piece of soul-rich artwork.
Foreigners in Haining: International Cooperation Has Become Normal
In and out of the show, the reporter noticed that one of the international faces shuttled through them. It is reported that in recent fashion week audiences, overseas merchants and buyers from Italy, Turkey, Japan, Australia and other countries accounted for 30%. The organizers said that this figure is rising every year. At the same time, many overseas designers have chosen to develop in Haining. At the current fashion week, overseas designers were included in the release of brands such as Hua Yan and Hong Kong Fur, Needlework.
It is reported that during the fashion week Italy's "Designer House" settled in Haining. After the project is settled, there will be a large number of well-known overseas designers in Haining, providing Haining and the country's garment enterprises with fabric development, apparel design, learning and communication services. In fact, as early as 2013, there was a “made in Italy†delegation to Haining's Fashion Week catwalk. After that, the Italian brands at Haining Leather City were no longer absent. In February of this year, Haining Leather City's “Milano Fashion Week Tour†shocked Europe and further deepened the exchanges and cooperation between the fashion worlds of the two places. It is foreseeable that this “sea-eu-cooperation†has become the norm through the efforts of both parties. Haining China International Fashion Week is already an international brand competing fashion spot. [Photography / Zhang Yanshan]
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